Prue Leith is helping Brits understand digital cookies after new research reveals that 35% admit they don’t know what they actually are.
We recently carried out research that revealed that more than four in five people (85%) have accepted cookies on a website without reading any of the policies; more than a third (37%) say they’ve done so only to later discover they had agreed to something they wish they hadn’t.
Renowned celebrity baker, Prue Leith, has teamed up with Avast to educate the UK on digital cookies as research shows that over a third of us (35%) don’t know what they actually are or what they do. The research explains that more than four in five (85%) of UK adults have accepted cookies on a website without reading any of the policies or making any changes, yet nearly seven in 10 (68%) worry that they could be risking their online privacy by doing so.
More than a third (37%) say they’ve previously accepted cookies or Ts and Cs to later discover they had agreed to something they wish they hadn’t. Our research also revealed that people are more likely to agree to terms they don’t understand online (62%) than they are when faced with a contract in real life (54%).
Three in 10 Brits (29%) feel confused by cookie policies and 70% even believe websites intentionally try to confuse people with the language they use. In light of this, three quarters (75%) of Brits think internet users need to be better educated on what cookies actually are.
With the public in need of a helping hand, baking star Prue Leith has created a free limited-edition run of her chocolate chip cookies, which are packaged up with hints, tips, and tricks on how to better understand cookies. These cookies come complete with everything you need to know about online Ts and Cs, as one in five (20%) of those who don’t read T’s and C’s say a lack of understanding is what puts them off reading Ts and Cs before accepting.
To order a box of cookies for yourself or a friend, please email the person’s name and delivery address details to firstname.lastname@example.org.
Prue Leith comments, “While recent times have highlighted the importance of being connected online, it’s also never been more important for people to feel safe while doing so. Many people of all ages, but particularly my generation, are not as familiar with certain aspects of the internet and this of course includes digital cookies. This can prove to be a barrier to embracing everything that being online has to offer so I am absolutely delighted to be working with Avast to help people understand what cookies are and how they work.”
“There’s real joy in the connectivity that [the internet] allows you. I’ve always been a bit of a bossy woman, so I’m just saying to the whole world: Get with it; learn about cookies; stop being frightened of them; find out what they’re good for,” says Leith.
Ready to get baking? Get Prue Leith’s chocolate chip recipe card to create at home.
Avast’s mission is to protect digital freedom for everyone, which includes helping people understand more about what digital cookies are and consequently helping them to navigate the internet as safely as possible.
Avast CISO Jaya Baloo comments, “Online privacy and digital freedom are a fundamental human right. The internet is, however, often complex and difficult to navigate due to confusing terminology and functionality. Our research clearly demonstrates that many people do not really understand cookies, how they work, and what implications they have. By being educated and informed about how digital cookies and online terms and conditions work, users can take the necessary steps to enjoy a better online experience and embrace everything the internet has to offer without worries around privacy and tracking.”
Read up on a handful of tips on digital cookies in order to stay protected while navigating the digital landscape.
Deliveries will be made to UK addresses only. The giveaway will launch on April 12, 2022, and will close for orders at midnight on May 5, 2022, or for as long as stocks last. Please note that there will be a maximum allocation of one box of cookies per order.
Ingredients and allergens:
For allergens, including cereals containing gluten, see ingredients in bold.
Wheat Flour, Butter (Milk), Sugar, Brown Sugar, Chocolate, Chocolate (Milk), Baking Powder, Bicarbonate of Soda, Salt, Egg. Allergens given are indicative only.
The cookies are produced in a 5* hygiene rated bakery, which handles all nuts and sesame. Meringue Girls takes precautions to avoid cross contamination, but we do not advise eating this product if you have severe allergies.
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