Eufy’s business model is mostly based around selling devices, not data
Eufy is a company that does a bunch of different smart devices. They’ve got household appliances like robovacs, security devices like video doorbells, and — in my house — they have a smart scale.
The EufyLife smart scale works by using something called “bioelectrical impedance,” which sends a very slight electrical current up through your legs. That current can tell the difference between bone density, body fat, visceral fat, and a bunch of other biometrics, so you get more than just your weight when you step on the scale.
Kind of freaky, right? It can “see” inside my body! But that also made me wonder: What does it do with that info? So for this week’s What Does The Internet Know About Me?, I’m taking a look at the EufyLife smart scale and app.
They also collect some technological information, including:
From everything I can gather, EufyLife seems to not really do anything with my data! And that’s awesome because, like I pointed out, it’s very personal stuff they’re collecting. I really would prefer not to be served ads based on my weight, for example!
But, for the most part, it seems like Eufy’s business model is mostly based around selling devices, not data.
A couple of quick notes for our EU Eufy users: If you live in the EU, the company does want you to know that some of your data might be stored on servers in the United States and therefore isn’t subject to the same protections that it might be in Europe. But, like I’ve noted, they seem to be pretty good about what they collect and what they do with it.
I’m going with a resounding, “yes!” on this one. This installment of What Does the Internet Know About Me? is the shortest yet because, frankly, there just isn’t much here to analyze. It would appear that Eufy uses its apps simply to supplement its physical products, not as data-harvesting machines. Great job, Eufy. I’m impressed.
As more communities install automated license plate readers (APLRs) to monitor vehicle traffic, there are growing concerns about the privacy and efficacy of these tools.
It's encouraging that Google is recognizing that users care about privacy. However, user data is still ultimately a product being sold to advertisers.