Julia Szymańska

19 June 2013

AVAST introduces a new #hashtag weekend challenge

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useavastThe Hashtag system, created by Chris Messina in 2007, became Twitter’s trademark. The other social networks, notably Instagram, Google+, and Tumbr followed Twitter’s “Hashtag policy”; however it was still not available on Facebook, until now! Finally, users of the biggest social platform can follow and create conversations across the world, by adding a simple Hashtag symbol (#) before the word.The AVAST Social Media team is very excited about this feature and would like to introduce you to a new #hashtag challenge available across the social media platforms.

Now the fun part: Utilize the following Hashtag: #useAVAST” to let everybody know why you personally recommend our free Antivirus solution. Be creative, be funny, be free.

We will award in two categories:

  • Most creative/funny recommendation
  • Most convincing recommendation


  • Challenge is open from June 22-June 23 from 12AM-12AM CET
  • Use the following, #useAVAST, in the text of your recommendation (position in the text is not relevant)
  • Use following social networks: Google+, Twitter or Facebook to enter the challenge
  • AVAST Software Social Media team will select a recommendation in each category from each social network Google +, Twitter and Facebook (another words 6 recommendations in total will be awarded)
  • Additionally we will award the most liked (on Facebook), most Re-Tweeted (on Twitter), and most +1 messages on Google+ recommendation, so don’t forget to invite your friends to vote for yours!
  • By participating in the challenge, the grants AVAST Software non-exclusive rights to distribute it, and communicate it to the public by all means known now or in the future, including the explicit consent to use his/her profile picture and the name of participant


  • One year free license for avast! Premiere

Thank you for participating and please make sure you follow us on

Facebook Google +, Twitter, Instagram

Note: Due to current linguistic capacity of AVAST Social Media team, we have to limit our hashtag challenge to the English language. Soon other languages will follow.





facebook, Social Media, Marketing, twitter, Google+ Hashtag