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October 30th, 2012

Windows 8 considered safer but few desire to buy a new Windows 8 PC

This past weekend, Microsoft splashed TV advertising for it’s new Windows 8 operating system during college football games in the U.S. and on TVs in 42 other countries. Despite the initial thrust, an AP survey of 1,200 adults in the U.S. showed over half hadn’t heard of the new OS, and those that had some knowledge of it showed little interest in buying a new laptop or desktop computer running on Windows 8.

We did our own survey of over 350,000 computer users across seven languages (English, French, German, Portuguese, Italian, Polish, and Czech) before the launch and found that most expect the new Microsoft Windows 8 operating system to be safer, but only 8% of respondents said they will buy a new computer any sooner because of it.

  • Two thirds of survey respondents were running Windows 7, yet despite highly publicized security vulnerabilities in older operating systems (OS) such as Windows XP and Windows Vista, a full 30% of respondents are still taking chances with the two latter OS.
  • Microsoft has done a very good job in publicizing the new Windows 8 OS, as the majority respondents were aware of its pending arrival.
  • Nearly two out of three Windows users believes that Microsoft has gotten better at improving the security of its OS offerings over the years.
  • While almost half believe that the new Windows 8 would be even more secure, 14% were skeptical.
  • Despite such high belief in its higher security value over Windows 7 and older OS, at least 78% answered that they do not intend to purchase a new computer sooner just to have Windows 8.
  • More than a quarter of respondents in fact do not plan to buy a Windows-based PC at all, instead intending to go with an iPad or Mac.

Q1: Which Operating System does your computer have?











Q2: Are you aware that the new Windows 8 will soon be released?











Q3: Do you think that Windows has actually gotten safer over the years?











Q4: Do you think Windows 8 will be safer than previous Windows OS?










Q5: Do you plan to get a new computer sooner to have the new Windows 8?











Q6: Do you plan to get a new computer soon? If yes, what will it be?

  • 1234

    “Q5: Do you plan to get a new computer sooner to have the new Windows 8?”
    This question is silly because it implies you must buy a new computer to run windows 8. This is not the case.
    There should a been a question like “do you intend to upgrade you computer to windows 8 in the next couple of months?”.

  • bob3160

    For me the question should have been:
    Have you already upgraded your computers to Windows 8 :)

  • RejZoR

    I’m hesitating to buy it because:

    a) My system is still up to its job and i’ve just managed to overclock my Core i7 920 to 4,2GHz so it’s quite unlikely i’ll need a new system.

    b) Idiotic Metro menu. Why!? I don’t want some stupid tablet experience on my desktop. If i’d want one, i’d buy a tablet.

    c) My high end soundcard doesn’t have a driver support (yet) for Win8. If it’ll ever get it considering Auzentech doesn’t seem to operate at all…

    d) While Microsoft does offer Win8 upgrade with a ridiculously low price, i don’t want a damn upgrade. I want a full ISO image and a PRODUCT KEY so i’ll handle it my way, not by some stupid upgrade app where no one so far managed to tell me how it really works. Even if the price is slightly higher. I’m not willing to toy around with that on a 2 partition 2TB drive and i’m also not willing to purchase something for which i don’t get a product key so i can reinstall it easily later.
    They were promising a Windows Marketplace where you’d login and have a Win8 download with a product key. Where the hell is that now!? Lame.

    So bottom line, it seems i’ll be staying with Win7 until they release Win9. Win8 seems like the same thing as Vista did in the past. It wasn’t bad but it was plagued by many idiotic decisions made by MS.
    I think Win9 will be Win8 done right. If they won’t get rid of the metro garbage, they’ll at least do it right then…

  • Danmansonman


    Personal preference I guess. Although you do actually get an ISO regardless of the version you buy, the option is given after the pre-download has occured, before installation.

  • P-chu

    In hindsight (because it’s convenient and easy to do), Windows 8 is probably great for only the new generation of computer users who are used to using those smartphones and tablets. (After all, Win8 was designed with the tablet market in mind.)

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