Milos Korenko

9 September 2011

Microsoft Re-branding?

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For those who have not visited our AVAST office in Prague, I need to explain that we are located south of the historic center in a business-like area with the standard attire: modern office buildings, couple of ‘skyscrapers’ (well, a Czech version of skyscraper with 27 floors), good restaurants, shopping centers and so on. Lots of businesses and banks have their headquarters here. It is really nice.

Among others, Microsoft happens to have its office right in front of our office windows. Of course we don’t spend our working time staring from the windows – most of the time we are actually staring at Windows - nevertheless, the latest development at the Microsoft building is too big to be missed. Microsoft is REBRANDING!

The name M-rosoft doesn’t fly off the tongue so easily and the pronunciation will take some time getting used to. I’m also a bit worried about the legal implications – I checked with the US Patent and Trademark Office records and the new name has not been registered yet. I think before publicly revealing a new name, it might have been better to register this trademark.

I also wonder what is the rationale behind this whole change. What is the plan and what are they up to? I hope the plan is solid and firm – because it was kind of WINDY during the last few weeks in Prague ;)

Marketing, Microsoft, rebranding