Question of the week: I am a long time Avast Antivirus user. After a recent update, I found a new feature called SafePrice. Please explain what it is (and also how to remove it.)

Thanks for asking. We have received some questions and comments regarding the new Avast SafePrice and its functions, so we’ll clarify what SafePrice does and how we protect your data.

SafePrice is a part of the Avast Online Security browser extension. The purpose of this feature is to help you find the best offers among participating trusted shops and to notify you about cheaper offers by displaying a small bar on the top of your browser. This ensures that you do business with trusted vendor sites, and save time by having better offers on products presented to you, rather than searching for them manually.

All personally identifiable information removed in real time

SafePrice communicates data with our server; specifically the products you are searching for, and the URLs of the shopping sites you visit. All personally identifiable information is stripped from this data in real time, as it comes into our servers, so that the data is completely anonymous. We then check for more favorable prices or coupons with our third party partner, Ciuvo. Ciuvo never receives any of our users’ personally identifiable information.

How can I deactivate SafePrice?

When SafePrice is initially installed, you are shown a welcome layer which explains SafePrice’s functions, including how to permanently deactivate it. If you don't want to receive SafePrice recommendations, you can disable them directly in the settings of the avast! Online Security web browser protection plugin. In the browser plugin’s settings there is a menu where you can remove the check-mark next to SafePrice, permanently deactivating it.

Ask a question

If you have a question about any of Avast’s products, please send them to wannabesocial@avast.com. If we answer your question, we will send you an avast! Teddy Bear.

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