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March 31st, 2015

Stop what you’re doing and back up your work

Today, we celebrate World Backup Day with a reminder of how important it is to back up our data.

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Data loss can occur when least expected, and it’s a shame that so many irreplaceable digital memories are lost. For businesses, it can be costly – the kind of costs that can close the doors!

So take the pledge today, and then get busy.

“I solemnly swear to back up my important documents and precious memories on March 31st.”

What is a backup?

A backup is a second (and sometimes third) copy of all your important files — for example, your family photos, home videos, documents and emails. It’s not something you do once a year and forget about; a good backup plan will be continuous and include multiple layers to not only recover your data but also include steps for data preservation.

The rule of thumb for backing up is

  • 3 copies of anything you care about – Two isn’t enough if it’s important.
  • 2 different formats – Example: Dropbox + DVDs or Hard Drive + Memory Stick or CD + Crash Plan, or more
  • 1 off-site backup – If the house burns down, how will you get your memories back?

Experts advise that you store two copies of your files in external storage media. That can be a local drive on your computer, an external hard drive, you could print documents, burn a DVD, etc. You can backup important files or your entire computer. Another copy should be kept off-site. Many people use an “online drive” like Drop Box or Google Drive. “Cloud” backups are great for people who want to keep only their most important documents safe because there is usually only a certain amount of storage that’s free.

Don’t forget to back up the data on your mobile devices

Thirty seven percent of respondents we surveyed said they do not back up their data. Don’t wait until your device is lost or destroyed – today is the day to do your first backup!

If you have an Android mobile phone or tablet, install our free Avast Mobile Backup to back up your contacts, call logs, SMS text messages, and other data to your Avast account or Google Drive.

March 31st, 2015

Why people don’t back up their mobilephones and other facts

Devastation. The feeling you get when you realize your mobile phone is missing. All those photos, contacts, and other stuff – gone forever. Why? Because it wasn’t backed up.

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Just in time for World Backup Day, Avast conducted a global survey to find out whether or not people back up data on their mobile devices. We received responses from 288,000 users in countries including the United States, Germany, India, Mexico, and Russia.

In order to get an idea of which kinds of data users store on their devices, we began the survey by asking respondents for what purposes they use their mobile devices aside from making calls and sending text messages.

In response, we found that two out of ten people use their mobile device to take photos, 18% browse the Internet, 17% listen to music/watch videos, and 16% use social networking apps like Facebook and LinkedIn.

Why do people not back up their data?

Put simply, most people don’t think it is necessary to back up their data. Globally 36% and nearly half of Russian’s do not think it is necessary (48%).

Almost a quarter of the world attributes not backing up their data to laziness (24%). Thirty-two percent of Indian people admit that they are too lazy to do a back up.

Thirty-six percent of British respondents claimed not to back up their data because they believe their data is not valuable, compared to only 22% of global respondents citing this as their reason for not backing up their mobile data.

What is more valuable to mobile users: hardware or data?

Now that we established that lots of people don’t care about their data, are too lazy to prevent its loss, or don’t think its worth the trouble, we then asked users what they would be more upset about losing: their data (that has not been backed up) or their device (the hardware).

Globally, 64% of people would be more upset about losing their data that has not been backed up rather than the device itself. Respondents in Mexico backed up this claim most significantly, with 78% of Mexican users claiming they would be more upset about losing their data than losing their hardware.

Which data are people worried about losing?

Across the board, users were most heavily concerned about losing the contacts stored on their mobile device (25%) and photos (21%). Despite these concerns, 37% of respondents said they do not back up their data. Brazilians are the least likely to back up their data (45%), yet 64% of Brazilians would be upset about losing it.

Why you should back up your mobile data

We use our mobile devices to make important calls, capture valuable moments, browse the web, to use our favorite apps and so much more. Anything can happen to your mobile device in a split second; it could fall into the toilet, go missing (either through loss or theft) or even get run over by a car! Yet, as we discovered, many do not back up the data they consider indispensable.

How to back up your data

You can back up your data in many ways: by connecting your mobile device to a PC (like nearly one-third of global users do. See below.), connect to a Cloud service (like Dropbox, iCloud, or Google Drive) or use a mobile back up app like Avast Mobile Backup.

When people actually do back up their data, how do they go about it?

The majority of those who do back up their data back it up on a monthly basis (41%), while another 8% back it up on a daily basis.

Most people back up their data by connecting to a PC (32%) — only 17% back up their data to the Cloud. When we inquired about this difference in numbers, 46% of users expressed their reluctance to back up to the Cloud due to privacy concerns. Germans were the most concerned about their privacy when it came to Cloud back up (61%), with Spanish (58%) and American (57%) respondents close behind them.

March 31st, 2014

Backup your phones and PCs on World BackUp Day!

Your world is on your mobile devices and PC: Your family photos, home videos, documents and emails. Unfortunately, you can lose it in an instance. For those folks who haven’t backed up their files, that means disaster. Today is World BackUp Day. Be prepared. Backup your files on March 31st.
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Did you know?

  • 113 cellphones are lost or stolen every minute of every day
  • More men (60%) than women (47%) frequently back up their data
  • Women are more at risk than men if their smartphone is stolen or lost, because they do not protect their personal data and information as well as men do.

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Back up your Android phone or tablet

Malware is a growing threat to the Android platform, but because of the small size of our devices, loss and theft is still the bigger threat. Men are more careful about the safety and security of their cellphones than women. We learned that curious fact from an avast! survey conducted last summer,  Lost or Stolen Smartphone: The Consequences are Bigger for Women Than for Men.

avast! Mobile BackUp is available for Android phones and tablets and comes in two different versions.

  1. 1. The standalone free version provides you with basic backup options: Contacts, text messages, pictures, and call logs.
  2. 2. If you would like to backup music, video, and apps, then you need to buy the Premium version. This can be done later, from within the free version.

Get free avast! Mobile BackUp from Google Play. After you install avast! Mobile BackUp, your current data will be backed up to your AVAST Account and Google Drive.

Back up your PC

avast! BackUp is an online backup and recovery service that allows you to backup your entire computer or select sets of data or individual files you want to back up. You can choose the storage capacity you need, and for a few bucks a month, rest assured that your files are safe in case disaster strikes.

Try avast! BackUp free for 30 days. During that time, you’ll get 25 GB for your files.

March 31st is World Backup Day. Take the pledge now, then take action:

I solemnly swear to backup my important documents and precious memories on March 31st.

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