Germany leads EU in unpronounceable consumer protection
Germany has become the first country to enact a new EU law to protect online consumers against new types of fraud. One visible change will be a “Zahlungspflichtig bestellen” button on internet sites which translates into “order with an obligation to pay” button.
The law is designed to combat internet “subscription traps”, sites that lure consumers with a free offer but actually sign them up for a service where the real costs are hidden and conditions can be misleading if not fraudulent. By late 2012, customers at German ecommerce sites will have to click a button labeled “zahlungspflichtig bestellen” to complete their online purchases instead of the current “anmeldung” (registration) button.
The “Button Law” adopted by the German Bundestag is a result from EU Directive 2011/83/EU on consumer rights. And, it might be used as a model for the other EU countries to copy as the 2013 deadline on the consumer rights Directive approaches. Since Germany is the largest economy in the European Union, this new law might just have a knock-on impact on consumer rights that goes outside of the country’s borders. Read more…