My first couple times meeting Chris Cantoro, I didn’t know what to think of him but, compared to the Czech personalities I most often work with, I initially thought he was ‘arrogant’. After a few months, however, I had the opportunity to work with him more on various projects, and I discovered that what I’d initially (mis)perceived about him was actually more of an extroverted confidence. As a ‘foreigner’ myself in Czech lands, I started to suspect that his native Italy was somehow involved. The more I’ve gotten to know Chris, the more I’ve appreciated the worldly humor and relaxed energy he brings to our work environment. (BTW, the name ‘Cantoro’ means ‘Singer’ in English, and he can sing in five languages.) – Jason Mashak
1. The general public is often confused about how AVAST remains stable with a ‘freemium‘ model as our flagship product – can you explain how that works?
Everybody has a PC at home, in most cases more than one. We offer a FREE solution for domestic users as we believe everybody has the right to enjoy Internet and at the same time to be protected. If people are happy with our FREE product, then they will consider it also for their business, and they will buy it. Our key marketing strategy has been that the best way to show people we have the best product… is to offer it for free. Read more…
My interactions with Jitka have been brief – she is a no-nonsense kind of person, and so you’ll almost never see her having a chat at the coffee machine. In fact, I don’t think I’ve ever seen her in one place for longer than a few seconds, unless she has to sit for a meeting or at her desk. At AVAST for almost 5 years, Jitka oversees the interactions between AVAST Software and our business partners around the globe. I of course had to interview her via email, as I doubt she’d ever have time to meet with me. –Jason Mashak
1. Would you say that AVAST Software partners basically enable avast! users to have contacts and support in their own regions and languages, or is it not so simple?
To make it clear from the beginning, our business partners focus on the corporate and SMB segments rather than on home users. When potential customers make contact, our local partners only have a few minutes to establish trust and credibility. Fortunately, combining one of the best-known antivirus brands with our partners’ sales skills and marketing activities has been a simple and effective strategy for this.
Our business partners help alleviate fear of fraud, provide support in the local language(s), design or implement customized deployments, etc., enabling companies searching for an antivirus product to put their trust in avast!
2. How do avast! business partners help contribute to the direction of avast! products or services? Read more…