In October 2012, the same week that Avast reached the milestone of 2 million likes on Facebook, Vince Steckler, CEO of Avast Software, approved the creation of a social media “listening post” using Socialbakers powerful suite of analytical, listening and publishing tools. Avast is Socialbakers 1000th customer. A small, but dedicated, community team works on communications, content creation, customer care, and marketing from Avast headquarters in the Czech Republic and a satellite office in the United States.
“Socialbakers helps us monitor thousands of online conversations about our products and services on a global scale in real time,” said Steckler. “This allows for timely review and response to social media posts and content. We look forward to a long, productive relationship.” Read more…
AVAST Software Announces Winner of its Latest Facebook-Based Promotion
To promote the release of new avast! version 7, AVAST Software ran a promotion for a lucky user to win seven days in ‘paradise’, an all-inclusive holiday for the winner to a destination of his or her dreams. To win, participants had to enter the promotion on www.facebook.com/avast and estimate correctly what the avast! active user base would be two months later. Surprisingly, eight participants actually got the correct number of 150,107,324 active users.
However, it was Daniel Santos do Nascimento from Maceió in Brazil who picked the correct number nearly 7 weeks earlier. “I thought of it like a maths test,” explains Daniel, “I looked at the last 6 months number of active users and used the approximate growth to estimate the probable next number – but to be honest, I was just lucky!”
Daniel, an avast! user for over three years, decided to let his wife choose the destination, “My wife has always wanted to go Rio de Janeiro and this opportunity has allowed her dreams to come true,”
Daniel, his wife and son are now planning their all expenses paid trip and avast is now planning a bigger competition to coincide with the registration of the 200 millionth user which based on strong growth could well take place in 2012.
We like to think that the avast! voice telling us that our virus database has been updated is almost like a pleasant song, something to cheer us all up, reminding us that nobody needs to sing the PC blues.
So it’s great to know we’re not alone, and that our users also think this way. Here’s an example by “Ferrett Steinmetz,” an Ohio-based writer, who recently tweeted:
A quick read down Mr. Steinmetz’s twitter wall shows similar cleverisms about a large number of subjects. You can follow him on twitter @ferretthimself.
Yes, most of us complain about all the seemingly unnecessary changes that Facebook initiates far more often than we’d like (just about the time we figure out how to navigate everything)… but it’s good to remember that Facebook is a free service. Of course some will argue that nothing is really ‘free’, but at least +140 million active avast! Community members know differently.
Some of you will remember the days of Rolodex. Mine was typically overfilled with business cards and scraps of paper – taped, glued, or even stapled in place. Sometimes a few ‘creative’ oversized business cards or paper scraps would clog up the ‘machine’, and maintaining changes to phone numbers, addresses, and job titles was always a major problem.
So Facebook, for me, was a welcome change. All my contacts keep their own info updated, and I can find them at any time via the search box. And my Facebook account serves 4 key purposes:
I’ve seen this happen many times, but this time I decided to get a screenshot of it. In a small box, facebook recommends that I add a friend because we have friends in common… or I get a direct friend request from someone I don’t know. I click the profile to investigate and, indeed, we have several friends in common. But an instinct triggers that something isn’t quite right.
Example 1 – Notice:
- New profile
- No personal information other than “Single”
- Only 17 friends
- All 17 friends are male
- Only 1 photo, with a focal point of breasts and eyes (maybe I should have titled this post “Why men are easy targets for spammers”)
We are happy to announce that our Facebook fan page for avast! antivirus has reached a whopping 300,000 fans!
In recent years, the need for a Community Manager has become essential, especially when your entire business operates online and your ‘community’ is a global one. Julia was an excellent choice for this position at AVAST, as her experiences both as a traveler and living as a foreigner have given her insight into the myriad ways communications take shape. I’ve worked closely with her on various projects, and she has a natural ability to empathize with community concerns, promote community interests, and ensure that the avast! Community stays in focus (in the light of our overall company direction). –Jason Mashak
1. I recall that one of our first conversations was about your studies of literature and languages, and so I’m curious how a background in humanities helps you in your current role as Community Manager for AVAST?
The fact that I manage to communicate in several languages helps a lot. But, frankly, I would need to learn at least another 8 languages to be able to cover typical daily communications, as the community of our fans is very multilingual. The first thing that came to mind after reading this question was the “KIS rule”: KEEP IT SIMPLE. Twitter limits you to 140 characters and Facebook to 420, so you’re forced you to follow that rule. It confirms what I already suspected attending university: make your text as simple as possible.
2. What challenges do you encounter in terms of interacting with the avast! Community via Facebook, Twitter, etc.? Read more…
Customer feedback, with other companies and industries I’ve worked in, had a tendency toward primarily negativity. There was very little balance – complaints greatly outweighed any occasional positive stories we would receive. In each case we would justify the imbalance with generalizations that “people love to complain” or “nobody has time to give positive feedback”… or the cynical “they probably just want a credit” (and, at least in American culture, the last one is unfortunately often the case, as it has become a norm there to take advantage of the adage “the customer is always right” to secure discounts, freebies, etc. – I know, because I myself have emailed restaurants after a bad experience, knowing I would likely receive a voucher along with the standard apology) .
Something is different, however, at AVAST. Read more…