AVAST Software Announces Winner of its Latest Facebook-Based Promotion
To promote the release of new avast! version 7, AVAST Software ran a promotion for a lucky user to win seven days in ‘paradise’, an all-inclusive holiday for the winner to a destination of his or her dreams. To win, participants had to enter the promotion on www.facebook.com/avast and estimate correctly what the avast! active user base would be two months later. Surprisingly, eight participants actually got the correct number of 150,107,324 active users.
However, it was Daniel Santos do Nascimento from Maceió in Brazil who picked the correct number nearly 7 weeks earlier. “I thought of it like a maths test,” explains Daniel, “I looked at the last 6 months number of active users and used the approximate growth to estimate the probable next number – but to be honest, I was just lucky!”
Daniel, an avast! user for over three years, decided to let his wife choose the destination, “My wife has always wanted to go Rio de Janeiro and this opportunity has allowed her dreams to come true,”
Daniel, his wife and son are now planning their all expenses paid trip and avast is now planning a bigger competition to coincide with the registration of the 200 millionth user which based on strong growth could well take place in 2012.