Managing the security of your Facebook business page is important to maintain a good reputation.
Nowadays we can hardly imagine a successful business functioning without digital marketing. When we say digital marketing Facebook comes to mind immediately. The most popular social platform with more than one billion users all over the world is a massive communication platform not only for the individuals, but also for brands and their consumers.
Freelancers, owners of small local businesses, and large corporations; all of them use Facebook to promote their products and talk with their customers. In this blog post we will show you how to keep your Facebook page safe from the bad guys.
Manage the managers
Even if you are a small business, managing all your social media efforts by yourself can be difficult. Don’t try to control everything, it’s impossible and you will end up with micromanagement overload with unnecessary work. Instead, control the roles of your co-workers and educate them!
In an article recently published by TIME in collaboration with the Center for Plain Language, a selection of the world’s leading and regularly visited tech websites were ranked in a list in relation to their privacy policies. In short, they rated the companies based on the manner in which they communicated with the public while walking them through their privacy policies. In this case, it wasn’t the actual data that these companies collect from current and potential new users that was being analyzed. Instead, this study looked at the way in which that information is brought to the attention of these users.
Targeted advertisements based on your search history, location tracking, Wi-Fi sharing, torrent style updates – features that share too much are getting privacy watchdogs in a tizzy.
Reviewers and consumers alike are happy about the new Windows 10, but now that there has been time to read through the 45-page long consolidation of Service Agreements into one central agreement (which also covers Bing, Outlook, and Xbox Live) some data protection advocates are taking issue with certain features. The European Digital Rights (EDRi) organization summarized that “Microsoft basically grants itself very broad rights to collect everything you do, say and write with and on your devices in order to sell more targeted advertising or to sell your data to third parties.”
Sharing your business to keep yourself organized
One of the useful but controversial features in Windows 10 is a personal digital assistant called Cortana, similar to Apple’s Siri (and light years away from Clippit, Windows 95 office assistant!) Cortana can set reminders, recognize your natural voice, use information from Bing to answer questions, and of course save all that information in order to provide personalized search results, which basically means you are being profiled so targeted ads can be presented to you (Facebook and Google does that too). Cortana can be disabled and you can opt out of personalized ads.
Did you know that Californians are obsessed with Selfie Sticks from Amazon.com? Or that people in Maine buy lots of coconut oil?
Thanks to Jumpshot, a marketing analytics company, you can find this information – as well as more useful information – by using the tools available at Jumpshot.com.
What may be most interesting to you is that Jumpshot is using Avast data to drive these unique insights. We provide Jumpshot with anonymized and aggregated data that we collect from scanning the 150 billion URLs our users visit each month. Using Jumpshot’s patent-pending algorithm, all of the personally identifiable information is removed from the data before it leaves Avast servers. Nothing can be used to identify or target individuals. Avast COO Ondřej Vlček explains the data stripping algorithm in an Avast forum topic.
Data security, of course, is very important to us. We go to great lengths to keep our users safe, and have never shared any data that can be used to identify them. We never have and never will.
Is the convenience of open Wi-Fi worth the risk of identity theft? Most Americans think so.
In a recent survey, we found that only 6% of Americans protect their data by using a virtual private network (VPN) when using public Wi-Fi with their smartphone or tablet. That leaves a whopping 94% unprotected. Why is this?
Do people not know the risks of using unsecured public Wi-Fi?
Is avoiding data overages or the convenience of no password more important than the data on their devices?
Are they not aware that there is protection available?
Are they scared they won’t understand how to use VPN because of the technical sounding name?
The truth about open, public Wi-Fi
The truth is that using unprotected Wi-Fi networks could end up costing you your privacy and identity when you use them without protection like Virtual Private Network (VPN) software. This is because unsecured networks, those are the ones that do not require registration or a password, give cybercrooks easy access to sensitive personal information.
“As mobile cloud storage becomes more popular and the quest for free Wi-Fi continues to grow, open networks that require no passwords place unprotected consumers at great risk of compromising sensitive personal data,” said Jude McColgan, president of mobile at Avast.
“The majority of Americans don’t realize that all the personal information on their mobile devices becomes defenseless over public Wi-Fi if used without protection. These networks create an easy entry point for hackers to attack millions of American consumers on a daily basis.”
Avast can protect you and it’s not hard or expensive
“Unfortunately hacking isn’t a complicated process – there are tools available online that anyone can easily use to steal personal data,” says Ondrej Vlček, Chief Operating Officer at Avast. “Avast SecureLine VPN allows users to browse the web anonymously and safely, especially while using open Wi-Fi.”
Avast SecureLine VPN protects your Internet connections with military-grade encryption and hides your IP address. If that sounds like mumbo-jumbo to you, what it means is that essentially our VPN protection makes your device invisible to cybercriminals. In addition to that, using the VPN hides your browsing history, so no one can monitor your behavior online. We assure you, it’s as easy as can be to use.
More easy things you can do to secure your smartphone and tablet.
On our blog last week, we shared the first 7 easy security measures to protect your Android devices and the data stored there. But we haven’t finished them. Let’s go a little further.
8. Keep an eye in your phone or, if you can, set Geofencing protection
Don’t put your phone down and go somewhere else. And if you’re having fun in a bar and drinking a beer with friends, have a lucid thought before starting: Turn the Avast Geofencing module on. It’s easy. Open Avast Premium Mobile Security > Anti-Theft > Advanced Settings > Geofencing.
9. Be aware of what permissions apps require
Why should a flashlight app need access to your contacts? Why would a calculator need access to your photos and videos? Shady apps will try to upload your address book and your location to advertising servers or could send premium SMS that will cost you money. You need to pay attention before installing or, at least, uninstall problematic apps. It’s not easy to find a way (if any) to manage permissions in a non-rooted Android phone.
We have written about this before as apps could abuse the permissions requests not only while installing but also on updating. Read more to learn and be cautious: Google Play Store changes opens door to cybercrooks.
10. Keep your device up-to-date
Google can release security updates using their services running in your devices. Developers can do the same via an app update. Allow updates to prevent vulnerabilities, the same as you do in your computer. But pay attention to any changes. See tip #9.
You can encrypt your account, settings, apps and their data, media and other files. Android allows this in its Security settings. Without your lockscreen PIN, password or gesture, nobody will be able to decrypt your data. So, don’t forget your PIN! Nevertheless, this won’t encrypt the data sent or received by your phone. Read the next tip for that.
12. In open/public Wi-Fi, use a VPN to protect your communication
Cybercrooks can have access to all your data in a public, open or free Wi-Fi hotspot at the airport or in a cafe. Avast gives you the ability to protect all inbound and outbound data of your devices with a secure, encrypted and easy-to-use VPN called Avast SecureLine. Learn more about it here.
13. Set the extra features of Lollipop (Android 5)
If you’re with Android Lollipop (v5), you can set a user profile to allow multiple users of the same device. You can create a restricted user profile that will keep your apps from being messed with by your kids or your spouse.
You can also pin the screen and allow other users to only see that particular screen and nothing more. It will prevent your friends and coworkers from accidentally (or on purpose) looking into your device.
14. Backup. Backup. Backup.
Well, our last tip is common digital sense. If everything fails, have a Plan B, and C and D… With Avast Mobile Backup you can protect all your data: contacts, call logs, messages, all your media files (photos, musics and videos) and your apps (with their data if you’re rooted) in safe servers. If your device gets broken, lost or stolen, everything will be there, encrypted and safe, for you to restore to your new device.
Have you followed all our tips? Are you feeling safe? Do you have an extra protection or privacy tip? Please, leave a comment below.
A few precautions can make a huge difference in the safety of your phone and the important things you saved on it.
We talk a lot about protection and privacy here in our blog. It’s a bit obvious as our “life” is in our devices nowadays: Photos of our last trip or our loved ones, videos of our children playing and growing up, contacts both professional and personal. All our precious and irreplaceable data is stored in these little machines. Take a minute of your time and follow us in this easy tour to protect them and save a lot of time and headaches.
1. Set your lockscreen
You wouldn’t leave your home door unlocked, would you? Same goes for your phone with all your private data. Set a password or PIN to prevent direct and easy access to your phone. Gestures and face recognition are less secure, but are better than nothing.
2. Hide your passwords from nosy people
You will argue that people around you can look over your shoulder and see what PIN or password you’re typing or gesture you make. Generally, we’re not worried about trustworthy people around us, but what about strangers in a public place like a bus or train? Open your phone settings and hide your passwords by unchecking the option: Settings > Security > Make passwords visible.
3. Protect your apps with a PIN
Not all apps are equal when it comes to security and privacy. Probably the weather app or calculator won’t keep your personal info. However, your messages and banking apps will thank you if you help them to keep their data private. You can imagine what might happen if your kids to open a specific app while they’re playing in your devices. Use Avast Mobile Security to set a PIN to block access to your apps. As an extra security measure, it will be good that your lockscreen and Avast PINs are different ones.
4. Disable installation of apps from unknown sources
If you do not use other app stores besides Google Play, then uncheck the option “Unknown sources” in your phone’s Security Settings page. Even the Google Play Store sometimes allows malware to get by. It’s well known that most Android malware are fake apps disguised as legitimate apps, so double check the publisher. Be cautious of downloading from fake sites disguised as official ones – check the URL. Avoid completely pirated and cracked sources.
5. Set Avast Mobile Security to scan any app before installing
If you really need to use legal third party stores, like Amazon or F-Droid, please be careful: Keep Avast Mobile Security always on. You know that Avast scans any installed and running app. But do you know that you can set it to scan any app that is about to be installed? After you’ve installed Avast, when you’re about to install a new app, the phone will ask you if you want Avast or the default installer to handle the installation by default. Use Avast, it will scan and then release the app to the default installation process.
6. Disable USB Debugging
This tip is for advanced users. If you have enabled Developer options into your device (and you will know exactly if you did as you’re an advanced user!), please, turn USB debugging off. You will protect your device from outside abuse (via adb connections) if you do so. You don’t need it to be on all the time.
7. Install and set Avast Anti-Theft
This is an old tip, but it’s so important that it should be on all smartphone safety tips lists. Just note that installing is not enough. You need to properly configure Avast Anti-Theft (don’t worry, there is an easy wizard for it) step-by-step. It’s good to check if your location services are properly set also, otherwise, it will be difficult to track it. In other words, go to Settings > Location Access and set High accuracy mode.
We’ll talk about the other 7 tips in next days, so come back to the Avast blog.
It’s European #DataProtection day! Every day we visit websites and willingly hand over our name, address, and credit card number. Have you ever thought about what happens to that data or what your rights are?
Members of the European Union (EU) enjoy a high standard of protection of their personal data. The Digital Agenda for Europe lays it all out for you on their website. Here’s a summary:
The burden to protect you is on organizations
The EU Data Protection Directive ensures that personal data can only be gathered under strict conditions and for legitimate purposes. Organizations that collect and manage your personal information must also protect it from misuse and respect certain rights. One of the objectives is that organizations notify their customers, in plain language, what information is collected and how it is used as well as get permission before using any personal information.
One of the stumbling blocks has been the so-called one-stop-shop for businesses and citizens in each member state in which authorities will handle citizens’ complaints about any breach of the rules. There are just as many ideas on how to run it as there are EU member states.
You must be notified of cookies and data breaches
The Directive on Privacy and Electronic communications (ePrivacy Directive) ensures that all communications over public networks maintain a high level of privacy. For example, this directive requires website owners marketing online to EU citizens to obtain consent from users, via some kind of opt-in, before implementing cookies or other technologies to capture online visitor information. (See below for information on managing your cookies.)
If your data is stolen, the ePrivacy Directive states that you should be notified. That’s good because data theft can result in identity theft or fraud, damage to your reputation, loss of control over your personal data or a loss of confidentiality.
However, this fall, the rules changed slightly and now businesses don’t have to notify consumers that their personal data has been lost or stolen if the data has been encrypted. The ministers figure that the business has “appropriate technological protection measures” to protect the data that has been lost or stolen from being accessed by people not authorized to see it.
Viewing and managing your cookies
For those of you not familiar with the term, cookies are small files stored in your browser that contain information about your visit to a web page. They help tailor your online shopping experiences by doing things such as recording items in your shopping cart, they also recommend products based on your interests, allow auto-log in and compile browsing histories.
In most modern browsers, you can control cookie settings. The options include viewing stored cookies, controlling which sites you accept cookies from, and setting how long they may be stored and used.
- 1. Open the drop-down menu in the top right corner of the Chrome browser, select Settings.
- 2. At the bottom of the page, click Show advanced settings.
- 3. In the Privacy section, open the button that says Content settings.
- 4. Under Cookies, you check or uncheck the options to manage the settings.
- 5. To see individual cookies, click All cookies and site data.
- 6. To remove cookies, hover the mouse over the entry. Click the X to delete.
- 7. To delete all cookies, click Remove all.
For instructions to clear cookies in Firefox, please visit Mozilla’s support page.
For instructions on clearing and managing cookies in Internet Explorer, please search Microsoft help for your version of IE. Here’s general information.
Privacy plays a growing part in customer buying decisions. With every data breach, trust is eroded further.
Privacy and security are intertwined when it comes to our individual information. Consumers are becoming increasingly aware of the value of their personal data, so that means that businesses have to step up and do a better job of securing that data. Identity theft is the #1 fear of consumers, but for your business the risk is loss of trust and brand damage.
Since trust is the core of any transaction it’s important to know how privacy factors into your customer’s buying decisions. Research shows that almost 40% of consumers made buying decisions based upon privacy. When looking at who these people are, it was found that these individuals are aged 46-65 and have the highest incomes. But don’t rely on the business of the younger generation to supplant that once trust is lost; 27% of millenials abandoned an online purchase in the past month due to privacy or security concerns.
To mark Data Privacy Day on January 28, the following Privacy is Good for Business tips were created by privacy experts in civil-society, non-profit, government and industry and aspire to help business address the public’s growing privacy concerns:
- If you collect it, protect it. Follow reasonable security measures to keep individuals’ personal information safe from inappropriate and unauthorized access.
- Be open and honest about how you collect, use and share consumers’ personal information. Think about how the consumer may expect their data to be used.
- Build trust by doing what you say you will do. Communicate clearly and concisely to the public about what privacy means to your organization and the steps you take to achieve and maintain privacy.
- Create a culture of privacy in your organization. Explain to and educate employees about the importance and impact of protecting consumer and employee information as well as the role they play in keeping it safe.
- Don’t count on your privacy notice as your only tool to educate consumers about your data practices.
- Conduct due diligence and maintain oversight of partners and vendors. You are also responsible for how they collect and use personal information.
Posting a privacy notice on your Facebook feed does nothing to keep your updates, photos, or videos private. You need to tweak the settings yourself.
You may have noticed a legal-sounding statement being shared on people’s Facebook News Feed lately. As we explained in the blog, Posting a privacy notice on Facebook is useless, this statement does nothing to protect users’ privacy. However, it’s great that Facebook users are concerned about these things – it demonstrates a leap forward in awareness and a desire to protect yourself. That’s why we are sharing the three major areas you need to be aware of when it comes to protecting your privacy:
- 1. Your posts
- 2. Your profile
- 3. Your apps
Your posts control who can see what you share when you post from the top of your News Feed or your profile. This tool remembers the audience you shared with the last time you posted something and uses the same audience when you share again unless you change it.
Your profile includes information about you like Work and Education, Places You’ve Lived, Family and Relationships, etc. To see how others view your profile, go to your profile and select View As… on the menu in the lower right corner of your cover photo. If there is information that you don’t want the world to see, then click Update Info at the bottom of the cover photo of your profile to make sure it’s up-to-date and shared with who you want.
Your apps are what you’ve logged into with your Facebook identity. More and more websites and applications, including Avast, are allowing you to do that, because it’s more convenient than creating a new username and password.
When you choose to use your Facebook information to log in, you are also sharing personal information from your Facebook account with the other website. Third party websites can also sometimes post updates to your wall on your behalf. You can edit who sees each app you use and any future posts the app makes for you, or delete the apps you no longer use. Edit your apps by going to your App Settings.
You can view other settings at any time in your Privacy Settings. Or click the padlock icon located in the top right corner.
Use Social Media Security in your Avast account
Every Avast customer has access to our Social Media Security check via your MyAvast account. You can secure your Facebook profile with:
- 24/7 check of all posts
- Protection from dangerous links and viruses
- Monitoring of all photos, friends, and activities
Here’s what you do:
- 1. Go to your my.avast.com account. Your Avast Account is created automatically from the email account entered for any Avast GrimeFighter purchase or Avast Free Antivirus registration. Here’s instructions on our FAQ if you don’t have an account.
- 2. On the bottom left side of the main screen, you will see Social Media Security. Click the blue button to begin a scan. (You may need to connect your Facebook account first.)
- 3. After the scan is complete, Social Media Security will show you all the issues that it found. You can choose to review each of those issues and disregard if it’s OK, or manage the settings within Facebook.