Avast simplifies how you protect your privacy with new products for 2016.
Count the number of devices you own. If you are like most modern digital-age people, you have a smartphone, half of you own a tablet, and most all of us have a desktop or laptop computer connected through a home router.
Now think about all the private information that you have on those devices. Bank account numbers, passwords, photos, messages and emails – all of them needing some form of protection to stay out of the wrong hands.
In a survey we did this year, 69% of you told us that your biggest fear is that the wrong person would see your personal information. In fact, Americans are so scared of having their financial information get into a bad guy’s possession, that 74% said they’d rather have nude photos of themselves leaked on the Internet! The problem is that most people are not doing anything to protect their privacy, for example, 40% of Americans don’t even lock their smartphones.
“While people are rightfully concerned about privacy, there is a disconnect between that concern and the steps they take to protect themselves,” said Vince Steckler, chief executive officer of Avast. “Users have a multitude of devices and passwords to keep track of, which can be overwhelming. When users feel overwhelmed, they tend to default to unsafe practices that put their privacy at risk.”
The new Avast 2016 for PC and Mac, the redesigned Avast Mobile Security, and the new kid on the block, Avast SecureMe, will all help reduce the complex task of protecting your private, personal information.
So time to face your fear and take steps to protect yourself. Here’s some tools that Avast is launching today to help you:
Windows 10 will be launching in T-minus seven days and will be offered for free within its first year of availability to Windows 7 and 8 users. Not only will the beloved Start button be back in Windows 10, but Windows 10 will also include a personal assistant, Cortana. What’s more, the new operating system will introduce many promising security features and a new browser.
Hello there, Windows Hello and Passport!
Windows Hello is biometric authentication that either scans your face, iris or fingerprint to access your Windows 10 device – very secret agent-like security! By doing so, Windows Hello eliminates the chance of hackers stealing your password to access your device, simply because you will no longer have a password to begin with!
Windows Passport also eliminates the use of passwords to access your online accounts. For now, Microsoft will work with the Azure Active Directory and has joined the FIDO alliance to subsequently support password replacement for other consumer, financial and security services. Windows will verify that you are truly the one using your device through a PIN or via Windows Hello, and then it will authenticate Windows Passport so you can log in to websites and services without ever using a password. Combined use of Windows Hello and Windows Passport would mean that a hacker would not only have to physically steal your device, but also kidnap you to access your accounts.
You will, of course, need hardware that is capable of infrared scanning your face or iris, or that has a built-in fingerprint reader to use Windows Hello. Microsoft has already confirmed that all OEM systems with Intel® RealSense™ 3D Camera (F200) will support Windows Hello’s facial unlock features.
Change is good, especially when it pushes us forward and encourages us to improve. We’ve recently made a change that will benefit our users and make their experience using our products even better. Our PC optimization product formerly known as GrimeFighter has now emerged as Avast Cleanup. In addition to the name change, there’s more to this transition that Avast users can be excited about. In Avast Cleanup, we’ve got a bunch of great benefits for you to enjoy:
- Rid your PC of up to 5x more junk. Avast Cleanup continues to search for junk files, unnecessary app processes and system settings that slow down your PC’s performance. The amount of issues detected by Avast Cleanup have been improved fivefold, ensuring that your PC is cleaned as thoroughly as possible.
- Keep it clean, keep it fast. Avast Cleanup’s quick and easy scan is 10x faster, now capable of transforming your PC in minutes or even seconds. As always, exact scan times may vary due to Internet connection or amount of issues found.
- Win precious space back with new, advanced scanning features. Even a new PC can be loaded with unnecessary apps. Avast Cleanup checks when you update a program or uninstall an app, ensuring that any unnecessary leftover files don’t take up space on your PC. Since you’re immediately informed if unneeded files are discovered, you can save more space on your device than ever before.
- Organize Avast Cleanup to work around your agenda. You can schedule a daily clean, select which programs you want to load upon startup, and choose what you clean in a scan. What’s more, Avast Cleanup discreetly runs in the background while you go about your daily activities.
Avast Cleanup helps you store more of what you actually want and to accomplish it in just a few minutes. Don’t let your PC become a test of your patience — try Cleanup for yourself. Here’s how:
- For licensed users, all you need to do is install the latest version of Avast. Your GrimeFighter will then be automatically updated to Avast Cleanup. You’ll receive a notification letting you know that the update was successful.
- For users who have updated to the latest Avast version but haven’t yet purchased Avast Cleanup, you can do so either from our website or, better yet, directly through the program by navigating to the store link on left menu of the interface.
- For users who haven’t updated, you can also buy Cleanup within Avast. For now, you’ll still see it as GrimeFighter and you’ll need to do an update to the latest version of Avast in order for it to work.
It’s very common to find people concerned about Windows viruses and malware that say, “Oh, my PC is protected by Avast Antivirus, but we don’t need it for our smartphones and tablets.”
With more than 230 million Avast Antivirus customers, we see “only” 60 million or so Android users of Avast Mobile Security. Many more mobile devices are sold every second than desktops and notebooks together. Why are people not as concerned about the security of their smartphone as their desktop?
The AV-Comparatives survey that we wrote about yesterday in Avast Mobile Security is the #1 choice for Android users says that Android users in North America protect their phones more than anywhere else in the world with 31 percent of respondents reporting they have protection. South America, Asia, and Europe are much lower at 17 percent.
What about the rest of the Android users?
- Do you realize that mobile malware is increasing?
- Do you realize that you (most probably) have much more personal info in your smartphone than your PC? Like photos, selfies, contacts, videos, and also banking and financial information.
- What if one of your apps is using your personal info against you like the Dubsmash 2 app we just discovered?
Your Android device needs protection
Avast Mobile Security is a complete suite for Android protection. It is completely focused on security and privacy features.
Maybe you have a friend or your girlfriend that should be reading this… Take this opportunity to introduce them to Avast Mobile Security and teach them some tips about mobile security. Maybe we’ll see a better protected world if we reduce the number of unprotected devices and the cybercrooks have more work to steal from innocents. Download Avast Mobile Security for free on Google Play.
Earn free Avast Mobile Premium
In the latest update of Avast Mobile Security, we added a referral program, so you can recommend Avast Mobile Security to your friends and family. Not only can you recommend the best mobile security app available on Google Play, but you will be rewarded for doing so; you can earn up to three months of Avast Mobile Premium for free!
Here is how it works: For every five friends you send an SMS to recommending Avast, you get one free month of Avast Mobile Premium. Cool, huh?
Do your good action today: Tell someone you care about that smartphones and tablets need to have a security app installed and updated..
Your world is on your mobile devices and PC: Your family photos, home videos, documents and emails. Unfortunately, you can lose it in an instance. For those folks who haven’t backed up their files, that means disaster. Today is World BackUp Day. Be prepared. Backup your files on March 31st.
Did you know?
- 113 cellphones are lost or stolen every minute of every day
- More men (60%) than women (47%) frequently back up their data
- Women are more at risk than men if their smartphone is stolen or lost, because they do not protect their personal data and information as well as men do.
Malware is a growing threat to the Android platform, but because of the small size of our devices, loss and theft is still the bigger threat. Men are more careful about the safety and security of their cellphones than women. We learned that curious fact from an avast! survey conducted last summer, Lost or Stolen Smartphone: The Consequences are Bigger for Women Than for Men.
avast! Mobile BackUp is available for Android phones and tablets and comes in two different versions.
- 1. The standalone free version provides you with basic backup options: Contacts, text messages, pictures, and call logs.
- 2. If you would like to backup music, video, and apps, then you need to buy the Premium version. This can be done later, from within the free version.
Get free avast! Mobile BackUp from Google Play. After you install avast! Mobile BackUp, your current data will be backed up to your AVAST Account and Google Drive.
Back up your PC
avast! BackUp is an online backup and recovery service that allows you to backup your entire computer or select sets of data or individual files you want to back up. You can choose the storage capacity you need, and for a few bucks a month, rest assured that your files are safe in case disaster strikes.
Try avast! BackUp free for 30 days. During that time, you’ll get 25 GB for your files.
March 31st is World Backup Day. Take the pledge now, then take action:
I solemnly swear to backup my important documents and precious memories on March 31st.
Thank you for using avast! Antivirus and recommending us to your friends and family. For all the latest news, fun and contest information, please follow us on Facebook, Twitter and Google+. Business owners – check out our business products.