Last year, Facebook had the dubious honor of containing more spam than other social networks.
In order to combat this scourge, Facebook recently announced a series of improvements to the News Feed to help ensure that spammy content does not drown out the posts that people really want to see from friends and Pages they care about.
“The goal of this spring cleaning is to deliver the right content to the right people at the right time so they don’t miss the stories that are important and relevant to them,” said Facebook.
The clean-up targets three areas: Like-baiting, frequently shared content, and spammy links
Like-baiting is one of the sneakiest scams on Facebook. It’s when a post explicitly asks readers to like, comment, or share the post in order to increase the number of likes and/or shares; in other words, to “Go Viral.” As we have described in previous posts, the page usually collects the likes, then sells it to the highest bidder to re-purpose for new annoying posts and scams.
Facebook uses this cute animal survey image to illustrate what it considers to be like-baiting. The text asks the reader what their favorite animal is, with pictures asking for likes, comments, and shares.
Facebook found that there was an over-abundance of frequently shared content.