Well, most often thanks to word-of-mouth. It goes something like this:
Step 1: The need
A PC user with an expiring or troublesome antivirus figures out he has a need for new security. (This does not happen to Mac users because of course they DO know Macs don’t need any AV…
Step 2: The call
A PC user calls his favorite geek or IT friend who knows EVERYTHING about computers. Yes, a PC user could also make the effort and learn about it himself, read some reviews, check some comparative tests, and so on, but that takes too much time.
Step 3: The advice
“get avast free antivirus …” OR “download avast free” OR “install avast home version”. Then your friendly geek hangs up because his time is valuable.
Step 4: The what?
The PC user is not really sure what it was he needs to do or where to go or how to spell it, but for this we have Google. So, he googles it out. Voila! Easy!
Step 5: Download
Google lists out the search results, the PC user goes to any of the top links, clicks-through to AVAST page and downloads avast! Free Antivirus. Some 15 million people do this every month, and right after they would choose install>accept>next>next>finish>thank you. Read more…
During the launch of avast! 2014 in October, CEO Vincent Steckler told a group of international journalists, “On all the download sites around the world, this year, through the end of September, we have 143 million downloads. That’s the most downloaded product – period.”
After a few more months, the highest profile download site, CNET’s download.com, confirmed that statement with an article, Top downloads of 2013, which proclaimed that avast! Free Antivirus was their most popular app for 2013, with more than 53 million downloads for Windows and nearly 1 million for Mac.
You can download files from download.com’s software, mobile, and game libraries choosing from more than 150,000 titles. Downloads are rated by registered users, as well as reviewed by editors. The editors awarded avast! Free Antivirus 2014 four and half stars.
This year’s Avast release has distinguished itself as not just a malware or antivirus solution, but also as a full-on security monitor for your machine. It comes with great design, displaying a lot of information yet maintaining a high usability factor for the core feature of virus removal and malware scanning. ~CNET Editors’ review
Thank you for using avast! Antivirus and recommending us to your friends and family. For all the latest news, fun and contest information, please follow us on Facebook, Twitter and Google+. Business owners – check out our business products.
Softonic, one of the world’s largest download site for Windows, Mac and mobile, has just announced that avast! Free Antivirus is the most popular download in Europe. Thank you to our users who have downloaded AVAST from Softonic!
Here’s what some reviews said about AVAST:
Good protection at no cost
Very good protection for a FREE product. It is very user friendly and the automatic updates were very nice to have. It is the only Free antivirus software I’ve tried, so I can’t compare it to other free software, but I really liked it.
Solid and Lightweight
PROS: One of the lightest antivirus I have ever seen. Protection is also better than many other paid_Antiviruses. It ate only 9 MB of ram in my PC. “VB 100″ or “AV Comparatives” already certified it for its solid security. Can be customized easily according to needs. Streaming fast updates. User friendly and attractive interface. Auto Sandbox facility. Cons: Doesn’t come with a firewall. Full scan is a little bit slow.
Great protection for the Home PC or Laptop user
Excellent, thank you avast! you’ve made my internet usage far more enjoyable. I no longer get annoying viruses on my computer and I was able to get rid of the ones that I had but didn’t even know.
Read Softonic’s Software Trends (PDF) report to learn more about popular downloads and trends.
Thank you for using avast! Antivirus and recommending us to your friends and family. For all the latest news, fun, and contest information, please follow us on Facebook, Twitter, Google+ and Instagram.
What a weird positive we’ve just spotted on CNET’s Download.com…
For those, who remember my article about the “immortal” virus: here’s a proof. LookMyPC is a software for remote support and similar tasks. It has an official web page with downloads, which is unfortunately a place, where you can meet Win32:Parite virus.
Launched in 1996, Download.com is the leading (and safest) download portal for software of all types. The portal has been offering our avast! Free Antivirus for 10 of those 15 years, so we would like to say CONGRATULATIONS, and we look forward to the future.
AVAST Brand Manager Miroslav Jirku says, “Download.com is definitely an important distribution channel for us, because it’s well known in the USA. avast! Free Antivirus is Download.com’s 2nd most-downloaded software for 2011, which is really a great success for the whole avast! team.”
Indeed, in addition to being its 2nd most-downloaded software of 2011, avast! Free Antivirus is also Download.com’s 5th most-downloaded software program of all time.
To provide free antivirus security means making the product available for people to download. Obviously, the number of downloads is then a good indication of how popular the product is (well, it needs to be taken with grain of salt… there is more to it than just one number … but it’s a good indication, nonetheless ;-))
First, we got a note from CNet a week or so ago that avast! was the 2nd most-downloaded antivirus on download.com in 2010 (behind AVG). Moreover, avast! has the highest editors’ and users’ ranking, which naturally put smiles on our faces. Read more…