Luke Walling, GM of Avast for Business, had confidence in the Avast for Business product all along. But the explosion of new customers has surprised and delighted even him. ~Editor
Avast for Business is the industry’s first free, easy to use, cloud-managed security offering that protects small-to-medium-sized business (SMB) from cyber attacks and data breaches.
The new product has been available for two months, and already more than 75,000 SMB owners have enthusiastically selected Avast for Business to protect their companies.
The new, cloud-managed solution has specifically been adopted by IT consulting, education, and non-profit sectors. Early results also show a strong uptake in managed service providers, who make up 12 percent of Avast for Business’ total installed device count and 2.5 percent of its new users.
A reason for it’s booming success is because most start-ups, small businesses, schools, and nonprofit organizations lack the IT infrastructure to install costly and complex on-premise security solutions. Avast for Business provides the ideal solution. It’s easily scalable and managed from anywhere. Additionally, Avast for Business starts at a price everyone can afford: free, making it a natural fit for small-to-medium-sized businesses and organizations worldwide.
Avast for Business is free for as long as you want it and for an unlimited number of admins and devices. Protect your company with Avast for Business.
Small and medium-sized businesses face a challenge when it comes to keeping their data secure. Many companies don’t have the budget to hire a Managed Service Provider (MSP) to take care of their IT needs, and often, they think they do not have enough knowledge or time to handle it themselves, therefore the path of least resistance is to not have any security at all. At the very best SMBs use a consumer version of antivirus software.
But these days, neither of those options is a good idea. Having no protection leaves you too vulnerable, and the problem with using a consumer product in a work environment is whoever is managing the network cannot look across all computers at once and implement policy changes or updates.
Do hackers really target small businesses?
The media coverage of big time data breaches like Target, Neiman Marcus, and Home Depot may have many SMB owners thinking that they are not at risk, but even small and medium-sized businesses need to make sure that their data and that of their customers is protected.
Here’s a statistic that should get your attention: One in five small businesses are a victim of cybercrime each year, according to the National Cyber Security Alliance. And of those, nearly 60% go out of business within six months after an attack. And if you need more convincing, a 2014 study of internet threats reported that 31% of businesses with fewer than 250 employees were targeted and attacked.
Why do hackers target small businesses?
Hackers like small businesses because many of them don’t have a security expert on staff, a security strategy in place, or even policies limiting the online activity of their employees. In other words, they are vulnerable.
Don’t forget that it was through a small service vendor that hackers gained access to Target’s network. Hackers may get your own customer’s data like personal records and banking credentials and your employee’s log in information, all the while targeting the bigger fish.
While hackers account for most of the data lost, there is also the chance of accidental exposure or intentional theft by an employee.
What can I do to protect my small business?
For mom-and-pop outfits, Avast for Business, a free business-grade security product designed especially for the small and medium-sized business owner, offers tremendous value. The management console is quite similar to our consumer products meaning that the interface is user-friendly but also powerful enough to manage multiple devices.
“Avast for Business is our answer to providing businesses from startup to maturity a tool for the best protection, and there’s no reason for even the smallest of companies not to use it, because it starts at a price everyone can afford, free,” said Luke Walling, GM and VP of SMB at Avast.
Some companies may still opt to pay for a MSP, and in many cases, especially for medical or legal organizations, handing over administration to a third-party may be a good way to go. Either way, our freemium SMB security can be used, and if you use a MSP then the savings can be passed on to you.
Is free good enough for a business?
Many IT professionals have been using free security on their home computers for years. It’s not such a huge leap of faith to consider the benefits of making the switch in their businesses as well.
“I have been using Avast since 2003 at home, with friends, with family. You really come to trust and know a product over the years. It lends itself to business use really well, nothing held back,” said Kyle Barker of Championship Networks, a Charlotte-area MSP.
How do I get Avast for Business?
Visit Avast for Business and sign up for it there.
Privacy plays a growing part in customer buying decisions. With every data breach, trust is eroded further.
Privacy and security are intertwined when it comes to our individual information. Consumers are becoming increasingly aware of the value of their personal data, so that means that businesses have to step up and do a better job of securing that data. Identity theft is the #1 fear of consumers, but for your business the risk is loss of trust and brand damage.
Since trust is the core of any transaction it’s important to know how privacy factors into your customer’s buying decisions. Research shows that almost 40% of consumers made buying decisions based upon privacy. When looking at who these people are, it was found that these individuals are aged 46-65 and have the highest incomes. But don’t rely on the business of the younger generation to supplant that once trust is lost; 27% of millenials abandoned an online purchase in the past month due to privacy or security concerns.
To mark Data Privacy Day on January 28, the following Privacy is Good for Business tips were created by privacy experts in civil-society, non-profit, government and industry and aspire to help business address the public’s growing privacy concerns:
- If you collect it, protect it. Follow reasonable security measures to keep individuals’ personal information safe from inappropriate and unauthorized access.
- Be open and honest about how you collect, use and share consumers’ personal information. Think about how the consumer may expect their data to be used.
- Build trust by doing what you say you will do. Communicate clearly and concisely to the public about what privacy means to your organization and the steps you take to achieve and maintain privacy.
- Create a culture of privacy in your organization. Explain to and educate employees about the importance and impact of protecting consumer and employee information as well as the role they play in keeping it safe.
- Don’t count on your privacy notice as your only tool to educate consumers about your data practices.
- Conduct due diligence and maintain oversight of partners and vendors. You are also responsible for how they collect and use personal information.
Those of you who manage Windows servers and endpoints for SMBs or enterprise will be interested to read the latest review of avast! Endpoint Protection Suite from eSecurity Planet. Technology journalist Paul Rubens looked into the nuts n’ bolts of our business product and found the same award-winning multi-layered protection approach as the consumer products –with the addition of server protection and a choice of two central management consoles, Small Office Administration or Enterprise Administration.
The web-based Small Office Administration console is designed for companies with up to 200 end users. Unskilled administrators have a user-friendly central window which controls all functions of endpoint and server security. Despite its simplicity, it offers remote installation and updates of endpoint software, scanning and remote running of scan jobs, and virus activity reporting. There’s also an auto-discovery of new/unprotected or “rogue” machines connected to your company network.
The Enterprise Administration console is accessed as a Windows application and offers sophisticated functionality for skilled IT staff. Admins manage devices organized in a hierarchical tree structure based for example, on the geographical or organizational structure of their network, which makes it possible for them to assign administration access rights and policies. It also includes customizable alerting so they can receive a warning by email regarding activity on your network that warrants their attention.