Privacy plays a growing part in customer buying decisions. With every data breach, trust is eroded further.
Privacy and security are intertwined when it comes to our individual information. Consumers are becoming increasingly aware of the value of their personal data, so that means that businesses have to step up and do a better job of securing that data. Identity theft is the #1 fear of consumers, but for your business the risk is loss of trust and brand damage.
Since trust is the core of any transaction it’s important to know how privacy factors into your customer’s buying decisions. Research shows that almost 40% of consumers made buying decisions based upon privacy. When looking at who these people are, it was found that these individuals are aged 46-65 and have the highest incomes. But don’t rely on the business of the younger generation to supplant that once trust is lost; 27% of millenials abandoned an online purchase in the past month due to privacy or security concerns.
To mark Data Privacy Day on January 28, the following Privacy is Good for Business tips were created by privacy experts in civil-society, non-profit, government and industry and aspire to help business address the public’s growing privacy concerns:
- If you collect it, protect it. Follow reasonable security measures to keep individuals’ personal information safe from inappropriate and unauthorized access.
- Be open and honest about how you collect, use and share consumers’ personal information. Think about how the consumer may expect their data to be used.
- Build trust by doing what you say you will do. Communicate clearly and concisely to the public about what privacy means to your organization and the steps you take to achieve and maintain privacy.
- Create a culture of privacy in your organization. Explain to and educate employees about the importance and impact of protecting consumer and employee information as well as the role they play in keeping it safe.
- Don’t count on your privacy notice as your only tool to educate consumers about your data practices.
- Conduct due diligence and maintain oversight of partners and vendors. You are also responsible for how they collect and use personal information.
Those of you who manage Windows servers and endpoints for SMBs or enterprise will be interested to read the latest review of avast! Endpoint Protection Suite from eSecurity Planet. Technology journalist Paul Rubens looked into the nuts n’ bolts of our business product and found the same award-winning multi-layered protection approach as the consumer products –with the addition of server protection and a choice of two central management consoles, Small Office Administration or Enterprise Administration.
The web-based Small Office Administration console is designed for companies with up to 200 end users. Unskilled administrators have a user-friendly central window which controls all functions of endpoint and server security. Despite its simplicity, it offers remote installation and updates of endpoint software, scanning and remote running of scan jobs, and virus activity reporting. There’s also an auto-discovery of new/unprotected or “rogue” machines connected to your company network.
The Enterprise Administration console is accessed as a Windows application and offers sophisticated functionality for skilled IT staff. Admins manage devices organized in a hierarchical tree structure based for example, on the geographical or organizational structure of their network, which makes it possible for them to assign administration access rights and policies. It also includes customizable alerting so they can receive a warning by email regarding activity on your network that warrants their attention.