Today, we celebrate World Backup Day with a reminder of how important it is to back up our data.
Data loss can occur when least expected, and it’s a shame that so many irreplaceable digital memories are lost. For businesses, it can be costly – the kind of costs that can close the doors!
So take the pledge today, and then get busy.
“I solemnly swear to back up my important documents and precious memories on March 31st.”
What is a backup?
A backup is a second (and sometimes third) copy of all your important files — for example, your family photos, home videos, documents and emails. It’s not something you do once a year and forget about; a good backup plan will be continuous and include multiple layers to not only recover your data but also include steps for data preservation.
The rule of thumb for backing up is
- 3 copies of anything you care about – Two isn’t enough if it’s important.
- 2 different formats – Example: Dropbox + DVDs or Hard Drive + Memory Stick or CD + Crash Plan, or more
- 1 off-site backup – If the house burns down, how will you get your memories back?
Experts advise that you store two copies of your files in external storage media. That can be a local drive on your computer, an external hard drive, you could print documents, burn a DVD, etc. You can backup important files or your entire computer. Another copy should be kept off-site. Many people use an “online drive” like Drop Box or Google Drive. “Cloud” backups are great for people who want to keep only their most important documents safe because there is usually only a certain amount of storage that’s free.
Don’t forget to back up the data on your mobile devices
Thirty seven percent of respondents we surveyed said they do not back up their data. Don’t wait until your device is lost or destroyed – today is the day to do your first backup!
If you have an Android mobile phone or tablet, install our free Avast Mobile Backup to back up your contacts, call logs, SMS text messages, and other data to your Avast account or Google Drive.
Devastation. The feeling you get when you realize your mobile phone is missing. All those photos, contacts, and other data- gone forever. Why? Because it wasn’t backed up.
Just in time for World Backup Day, Avast conducted a global survey to find out whether or not people back up data on their mobile devices. We received responses from 288,000 users in countries including the United States, Germany, India, Mexico, and Russia.
In order to get an idea of which kinds of data users store on their devices, we began the survey by asking respondents for what purposes they use their mobile devices aside from making calls and sending text messages. In response, we found that
- Two out of ten people use their mobile device to take photos
- 18% browse the Internet
- 17% listen to music/watch videos
- 16% use social networking apps like Facebook and LinkedIn
Why do people not back up their data?
Put simply, most people don’t think it is necessary to back up their data. Globally 36% and nearly half of Russians do not think it is necessary (48%).
Almost a quarter of the world attributes not backing up their data to laziness (24%). Thirty-two percent of Indian people admit that they are too lazy to do a back up.
Thirty-six percent of British respondents claimed not to back up their data because they believe their data is not valuable, compared to only 22% of global respondents citing this as their reason for not backing up their mobile data.
What is more valuable to mobile users: hardware or data?
Now that we established that lots of people don’t care about their data, are too lazy to prevent its loss, or don’t think its worth the trouble, we then asked users what they would be more upset about losing: their data (that has not been backed up) or their device (the hardware).
Globally, 64% of people would be more upset about losing their data that has not been backed up rather than the device itself. Respondents in Mexico backed up this claim most significantly, with 78% of Mexican users claiming they would be more upset about losing their data than losing their hardware.
Which data are people worried about losing?
Across the board, users were most heavily concerned about losing the contacts stored on their mobile device (25%) and photos (21%). Despite these concerns, 37% of respondents said they do not back up their data. Brazilians are the least likely to back up their data (45%), yet 64% of Brazilians would be upset about losing it.
Why you should back up your mobile data
We use our mobile devices to make important calls, capture valuable moments, browse the web, to use our favorite apps and so much more. Anything can happen to your mobile device in a split second; it could fall into the toilet, go missing (either through loss or theft) or even get run over by a car! Yet, as we discovered, many do not back up the data they consider indispensable.
How to back up your data
You can back up your data in many ways: by connecting your mobile device to a PC (like nearly one-third of global users do. See below.), connect to a Cloud service (like Dropbox, iCloud, or Google Drive) or use a mobile back up app like Avast Mobile Backup.
When people actually do back up their data, how do they go about it?
The majority of those who do back up their data back it up on a monthly basis (41%), while another 8% back it up on a daily basis.
Most people back up their data by connecting to a PC (32%) — only 17% back up their data to the Cloud. When we inquired about this difference in numbers, 46% of users expressed their reluctance to back up to the Cloud due to privacy concerns. Germans were the most concerned about their privacy when it came to Cloud back up (61%), with Spanish (58%) and American (57%) respondents close behind them.
Question of the week: I have read frightening stories about CryptoLocker locking computers. I don’t have $200 to pay blackmailers for my own files. How do I protect myself from getting attacked? Does avast! protect from CryptoLocker?
“Avast! Antivirus detects all known variants of CryptoLocker thanks to our automated processing and CommunityIQ,” said Pavel Sramek, researcher and analyst for the avast! Virus Lab. “There are less than a dozen; this doesn’t seem to be a case of rapidly mutating malware.”
What is CryptoLocker?
CryptoLocker is malware known as “ransomware” that encrypts files on a victim’s Windows-based PC. This includes pictures, movie and music files, documents, and certain files on local or networked storage media. A ransom, paid via Bitcoin or MoneyPak, is demanded as payment to receive a key that unlocks the encrypted files. The victim has 72 hours to pay about $200; after that the ransom rises to over $2,200.
How to get CryptoLocker?
The CryptoLocker virus is often attached as an executable file disguised as a PDF attachment to an official-looking “spoofed” email message which claims to come from banks, UPS or FedEx claiming to be a tracking notification. When someone opens the email, they are asked to download a Zip file that contains an executable file (.exe) that unleashes the virus. There is also evidence that CryptoLocker started with infections from the ZeuS or Zbot banking Trojan and is being circulated via botnets to download and install CryptoLocker.
How to protect your computer from CryptoLocker?
AVAST users should be safe from infection during the short period when the malware is new and “undetected” as long as AutoSandbox and DeepScreen are active. “The infection is prevented by means of a dynamic detection,” said Sramek.
“We also automatically add detections for each new sample that passes our backend filters,” said Jiri Sejtko, Sramek’s colleague in the avast! Virus Lab.
“Against future threats like this, having a backup is always a good idea – who knows when CryptoLocker v2.0 will be released, and every antivirus solution is reactive by nature,” said Sramek. “The encryption used is virtually unbreakable, there is zero chance of recovering files after infection.”
Avast! BackUp is an online backup and recovery service that allows you to select sets of data or individual files you want to back up. Try avast! BackUp free for 30 days; after that you can choose a subscription based on your storage needs.
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When it comes to hotel security, I usually check two things: 1. Does the door open to an inside hallway or directly to the outside?, and 2. Does the room have a safe to store my passport and other valuables? Now, it seems, I have a third thing to think about: The electronic key.
Those sturdy plastic keycards have always seemed secure, and up to now, my only concern has been losing it, and having to ask the clerk at the front desk for a replacement. But recently, burglaries in American hotel rooms were linked to an electronic ‘hack’ which can open 4-5 million electronic locks in 200 hotel chains worldwide.
Back in July, at the Black Hat security conference, a Mozilla software developer exposed flaws he discovered in hotel room locks from the lock manufacturer Onity. He demonstrated the ability to break into rooms with a simple, cheap device that could be hidden in an iPhone case. Read how he did it. Since the summer, others have perfected the technique, and now thefts have taken place and an arrest was even made in Texas.
Your data is more important than the device it’s on
With all the devices we carry with us these days – I have a smartphone, laptop, and tablet – securing these gadgets is important. The most important thing about these devices is the data that’s on them, so before you leave on your travels, make sure you backup your files, photos, music, etc. Avast! BackUp is an online backup and recovery service that allows you to select sets of data or individual files you want to back up. You can quickly and easily restore files with the avast! BackUp software on your computer and you may also log in to your account online to restore files. Download a free trial here.
For your Android smartphones and tablets, make sure you install and setup avast! Free Mobile Security, our anti-theft and anti-malware app. It has special “stealth” and remote-access features, including lock, wipe and siren, as well as remote text commands, so you are protected against the loss or misuse of your phone. Get avast! Free Mobile Security for free from Google Play.
Other valuables, such as travel documents, can be placed in the hotel safe. But be aware that even those aren’t entirely secure. Reports have been made that some can be opened with a default code of all zeroes, 0000. Check it out next time. If you don’t trust the in-room safe or your items won’t fit, consider using the hotel front desk guest safes. If you don’t want to make use of a safe, make sure you bring luggage equipped with locks, so you can secure your valuables inside.
Do you have any other tips to keep your devices and yourself secure while staying in a hotel? Please share them.
When a fire blazes, a thief strikes or a cup of coffee spills, having a backup copy of your computer files is a major relief. Hardware can be replaced, but retrieving precious photos, your extensive music collection and the past few years’ tax returns – well, not so simple – until now.
Avast! BackUp is an online backup and recovery service that allows you to select sets of data or individual files you want to back up. For example, if you only want to back up your music, you could choose files with .mp3 extensions, or, like me, if you want a backup of Outlook to preserve work contacts, you can choose Outlook email and contacts. For a second level of protection you can also back up to a local external drive.