Text written in cooperation with Magdalena Kuberacka
AVAST Software is a well known brand thanks to its multi awarded avast! Free Antivirus. However, AVAST is much more than just a great free antivirus solution you probably use on your home computer. Our avast! Business Solutions present portfolio of products designed especially for the Small and Medium Business and offered both online and through our advanced network of business partners representing our brand locally.
AVAST expanded its SMB portfolio and products compatibility.
Starting from January, avast! Endpoint Protection compatibility now includes full support for all Microsoft Windows versions from Windows XP through Windows 8.1. This means that small and mid-sized businesses don’t have to compromise on security, while using a mix of older PCs with the latest Windows tablets, touchscreens and convertible Windows 8.1 devices.
The avast! Business Solutions portfolio has recently expanded to include avast! SecureLine VPN, providing safe public hot-spot connection. This solution is both conveniently packaged and favorably priced, from 5 PCs and up, to fit the needs of small and medium businesses. This solution is offered exclusively via AVAST Business partners. Read more…
On June 14 – 15, AVAST Software welcomes its global business partners to Prague, Czech Republic for an annual meeting. There are nearly 3,000 AVAST Software resellers worldwide, and this year we will host representatives from fourteen European countries, three countries from Asia, and three from North and Central America.
The main topic of this year’s gathering will be AVAST Software’s new line of business products. On June 4, 2012, the new avast! Endpoint Protection portfolio was launched, bringing the world’s most popular antivirus to the workplace in a user-friendly package. The launch of a business security product line is a fantastic opportunity to bring business partners together to discuss company strategy, development plans, technical and sales opportunities, and exchange business experiences.
My first couple times meeting Chris Cantoro, I didn’t know what to think of him but, compared to the Czech personalities I most often work with, I initially thought he was ‘arrogant’. After a few months, however, I had the opportunity to work with him more on various projects, and I discovered that what I’d initially (mis)perceived about him was actually more of an extroverted confidence. As a ‘foreigner’ myself in Czech lands, I started to suspect that his native Italy was somehow involved. The more I’ve gotten to know Chris, the more I’ve appreciated the worldly humor and relaxed energy he brings to our work environment. (BTW, the name ‘Cantoro’ means ‘Singer’ in English, and he can sing in five languages.) – Jason Mashak
1. The general public is often confused about how AVAST remains stable with a ‘freemium‘ model as our flagship product – can you explain how that works?
Everybody has a PC at home, in most cases more than one. We offer a FREE solution for domestic users as we believe everybody has the right to enjoy Internet and at the same time to be protected. If people are happy with our FREE product, then they will consider it also for their business, and they will buy it. Our key marketing strategy has been that the best way to show people we have the best product… is to offer it for free. Read more…
My interactions with Jitka have been brief – she is a no-nonsense kind of person, and so you’ll almost never see her having a chat at the coffee machine. In fact, I don’t think I’ve ever seen her in one place for longer than a few seconds, unless she has to sit for a meeting or at her desk. At AVAST for almost 5 years, Jitka oversees the interactions between AVAST Software and our business partners around the globe. I of course had to interview her via email, as I doubt she’d ever have time to meet with me. –Jason Mashak
1. Would you say that AVAST Software partners basically enable avast! users to have contacts and support in their own regions and languages, or is it not so simple?
To make it clear from the beginning, our business partners focus on the corporate and SMB segments rather than on home users. When potential customers make contact, our local partners only have a few minutes to establish trust and credibility. Fortunately, combining one of the best-known antivirus brands with our partners’ sales skills and marketing activities has been a simple and effective strategy for this.
Our business partners help alleviate fear of fraud, provide support in the local language(s), design or implement customized deployments, etc., enabling companies searching for an antivirus product to put their trust in avast!
2. How do avast! business partners help contribute to the direction of avast! products or services? Read more…