Tips & Advice

Avast ramps up Facebook and Twitter engagement using Socialbakers

Deborah Salmi, 7 November 2012

Avast ramps up Facebook and Twitter engagement using Socialbakers

In October 2012, the same week that Avast reached the milestone of 2 million likes on Facebook, Vince Steckler, CEO of Avast Software, approved the creation of a social media "listening post" using Socialbakers powerful suite of analytical, listening and publishing tools. Avast is Socialbakers 1000th customer. A small, but dedicated, community team works on communications, content creation, customer care, and marketing from Avast headquarters in the Czech Republic and a satellite office in the United States.

“Socialbakers helps us monitor thousands of online conversations about our products and services on a global scale in real time,” said Steckler. “This allows for timely review and response to social media posts and content. We look forward to a long, productive relationship.”

In 2008, Avast launched its Facebook page followed by a blog and, along with other global companies venturing into unknown waters, thought about how social media could fit into the company’s overall business strategy. Since Avast users were naturally online; exchanging tips, recommendations, and reviews about their products, we decided to get in on the conversation. Over the last four years, communication between Avast and our customers has continued to grow through social media. The avast! forums have 270,000 members, the avast! antivirus Facebook has over 2 million likes, the @avast_antivirus Twitter feed has 70,000 followers, and Google+ has 14,000 fans.

Avast will use the social media listening post to provide customer care, identify security or software issues, share virus alerts or security news, and solicit ideas for product development. Social media is also a place for light-hearted fun, contests, and promotions. Earlier this year, the avast! Facebook page gained hundreds of thousands of new fans during an apple photo contest to celebrate the launch of avast! Free Antivirus for Mac, and will host more fun campaigns in the future.

“We are very proud to have Avast as our 1000th customer. Avast is helping to make the worldwide online community a better, more productive and virus-free ecosystem,” said Jan Rezab, Socialbakers’ CEO, and continued, “We aim to help marketers around the world better understand and optimize their social marketing performance to deliver clear and tangible ROI for their effort.”