I love the marketing endorsements that tell you that “the beer you are about to drink has been brewed since 1845”. I wonder how it really did taste 160 years ago ;) Sure, the basic ingredients were the same but is it really the same taste? Selfishly, it is my tastes right here and now that matter – not what it was 120 years before I was born. Actually I found a reference to some monastery brewery that has been brewing beer since 1455! Still the same great taste? I doubt it! Gutenberg invented the printing press around that time and printing as such has evolved a bit since then. I can tell, because I have a 10-year old dot-matrix printer that is completely out-of-date and a 5-year old laser printer that is about to join it in the attic.
Sadly, working for a software company definitely puts some limits to marketing creativity and the invention of endorsements that go back to the middle ages. After all, the invention of integrated circuits on which the software industry is based took place only some 50 years ago. Nevertheless, thank to Google Books and one informer who gave me the tip (sorry I can’t disclose my sources) we can now put AVAST origins all the way back to 1801! Isn’t that great!?
Of course, all those mentions of AVAST in the 19th century are about the nautical term AVAST! shouted by the seamen (and pirates as documented by Orlando Bloom in the first, and in my view the best, Pirates of the Caribbean movie). Speaking about AVAST Free Antivirus, actually, when Eduard Kucera and Pavel Baudis founded the company that became today’s AVAST Software back in 1988 and started to develop AVAST Antivirus, the name stood for “Anti-Virus – Advanced Set”. An English/Dutch nautical word had nothing to do with it. This is quite understandable as the Czech Republic doesn’t have much of nautical history or understanding of nautical terms nor frankly any sea. Even though one Bohemian kingdom spread across half of Europe, including some sandy beaches back in 1271, I don’t think many people remember that now.