There seems to be a common belief that the users of avast! and other free anti-virus products are real technical or somehow different from the "normal" population. Of course we know this is not really true….it is true that they are different in that they understand it is not necessary to use a product from the big paid vendors to get the protection they need. But, other than that our users are representative of the world as a whole—they are you, me, our parents, and our friends. We are all pretty normal.
So we recently asked a few questions of our new registered users:
- What is your level of computer knowledge? About 60% of the users identified themselves as having average knowledge. 20% claimed to be advanced and 20% claimed to be beginners. This is probably very indicative of the world as a whole.
- What security product were you using before avast!? Here about 75% said they had been using one of the paid products with 40% converting from Symantec/McAfee to our free product.
- Why did you choose avast!? Here a phenomenal 65% said that they chose avast because a friend recommended it to them. This is a huge number. I know most companies would do just about anything to have so many users coming via recommendations. Thanks to all of you for recommending us to your family and friends.
- What is your age range? Here just over 50% were between 25 and 50. 30% were under 25 and 20% were over 50. Once again very typical.
Now of course this is not very exact as some did not answer. And of course I rounded some of the numbers above. But it does show that the profile of a free avast user is pretty average. On second thought, you all are above average as you are ignoring the hype of the traditional vendors and using the best protection available—avast!