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Posts Tagged ‘strategy’
July 8th, 2011

5 tips to keep your Mac secure

Apple’s ‘cloak of invulnerability’ has lately been shredded by the MacDefender fake antivirus and the Pinhead and Boonana Trojans. Don’t worry, be proactive. Here are five tips to make your Mac more secure:

1. Don’t use ‘automatic login’

It’s cool to turn your computer on and instantly use it. But troubles can start when a computer is turned on by someone other than its owner… If you are concerned about your sensitive data, you can encrypt or simply disable the ‘automatic login’ function.  Here’s how to do it:

1) Go to System Preferences > Security

2) Authenticate yourself by clicking Click the lock to make changes

3) Check Disable automatic login Read more…

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April 8th, 2011

Communicating with clear categories in avast! WebRep

avast! WebRep combines antivirus software with website ratings from millions of users in the global avast! community – providing users of avast! 6.0 with a community-sourced guide to the safety and/or content of websites. avast! users can thus know – before clicking a link – what to expect in terms of product or service quality, customer service levels, or website safety and reliability. Ratings results are “traffic-light” simple:  green = GO… orange = CAUTION… red = STOP!

But we’ve talked about that before. This time, let’s take a look at the website categories… Read more…

March 7th, 2011

5 Questions with Julia Szymanska (Community Manager)

In recent years, the need for a Community Manager has become essential, especially when your entire business operates online and your ‘community’ is a global one. Julia was an excellent choice for this position at AVAST, as her experiences both as a traveler and living as a foreigner have given her insight into the myriad ways communications take shape. I’ve worked closely with her on various projects, and she has a natural ability to empathize with community concerns, promote community interests, and ensure that the avast! Community stays in focus (in the light of our overall company direction). –Jason Mashak

Julia Szymanska

Julia Szymanska (Community Manager)

1. I recall that one of our first conversations was about your studies of literature and languages, and so I’m curious how a background in humanities helps you in your current role as Community Manager for AVAST?

The fact that I manage to communicate in several languages helps a lot. But, frankly, I would need to learn at least another 8 languages to be able to cover typical daily communications, as the community of our fans is very multilingual. :) The first thing that came to mind after reading this question was the “KIS rule”: KEEP IT SIMPLE. :) Twitter limits you to 140 characters and Facebook to 420, so you’re forced you to follow that rule. It confirms what I already suspected attending university: make your text as simple as possible.

2. What challenges do you encounter in terms of interacting with the avast! Community via Facebook, Twitter, etc.?  Read more…

February 21st, 2011

5 Questions with Jitka Špačková (Reseller Admin Manager)

My interactions with Jitka have been brief – she is a no-nonsense kind of person, and so you’ll almost never see her having a chat at the coffee machine. In fact, I don’t think I’ve ever seen her in one place for longer than a few seconds, unless she has to sit for a meeting or at her desk. At AVAST for almost 5 years, Jitka oversees the interactions between AVAST Software and our business partners around the globe. I of course had to interview her via email, as I doubt she’d ever have time to meet with me. –Jason Mashak

Jitka Špačková (Reseller Admin Manager)

1. Would you say that AVAST Software partners basically enable avast! users to have contacts and support in their own regions and languages, or is it not so simple?

To make it clear from the beginning, our business partners focus on the corporate and SMB segments rather than on home users. When potential customers make contact, our local partners only have a few minutes to establish trust and credibility. Fortunately, combining one of the best-known antivirus brands with our partners’ sales skills and marketing activities has been a simple and effective strategy for this.

Our business partners help alleviate fear of fraud, provide support in the local language(s), design or implement customized deployments, etc., enabling companies searching for an antivirus product to put their trust in avast!

2. How do avast! business partners help contribute to the direction of avast! products or services? Read more…

February 18th, 2011

5 Questions with ___________

In a few days I’ll introduce a new avast! Blog feature, in which I’ll interview various people involved with AVAST Software – team members, volunteer translators, business partners, avast! Forum “evangelists,” etc. –with 5 questions.

This will give you a better look inside AVAST, at the people who make things happen on our end.

The frequency of interview postings will be partly “as inspired” and partly “up to you”… that is, the more you like them, the more they’ll keep coming.

UPDATE:

Read interviews here:

5 Questions with Jitka Špačková (Reseller Admin Manager)

5 Questions with “Tech” (avast! Forum “Evangelist”)

5 Questions with Julia Szymanska (Community Manager)

5 Questions with Martin Cohen (Tech Support Specialist)

5 Questions with Lukáš Hasík (QA Director)

5 Questions with Lukáš Rypáček (Senior Software Developer)

5 Questions with Michal Krejdl (Senior Virus Analyst)

5 Questions with Christian Cantoro (Channel Sales Manager)

5 Questions with Bob Gostischa (avast! Forum “Evangelist”)

5 Questions with Vladimír Černík (Lead Virus Analyst)

History & questions with Charles O. Prince (avast! Forum “Evangelist”)

 

January 25th, 2011

Written about us

For reasons that will be obvious after you read it, we won’t be including this link/summary on our Written about us webpage, but it’s funny enough to at least share it on our blog:

"The all-seeing eye of Horus"January 21, 2011Infowars.com: Bilderberg Owned Publication The Economist: Yes, Powerful “Globocrat” Elites Are Running Things, It’s Not A Conspiracy

Anna Nimus” (anonymous) names avast! antivirus a co-conspirator toward global domination – because we have more than one ‘a’ in our name.

(Select [Ctrl] + [F], then type “avast” – it will take you to the comment.)

Didn’t “Anna Nimus” read my recent post “Half the world is enough“?  BTW, this article was posted on 01/21/2011… Look at all those ONEs and TWOs… what does all this mean?!  ;-)

January 24th, 2011

Demystifying ‘standard’ IT security terms – how would YOU do it?

"The Thinker" (Rodin) My boss, Marketing Director Milos Korenko, made a blog post here a few days ago in which he mentioned/linked to an honor received by a book of poetry I wrote. He also said that my job at AVAST is pretty much “crafting IT-terms into words and texts that normal people would understand.” I would argue that my job is not quite so simple as that ;-) but I’ll explain Milos’s point.

I’ve been a regular computer user since buying my first PC, an HP desktop, in 1997. It ran Windows 95, and I think it had McAffee antivirus (the engine for which was provided by avast!). I sacrificed sleep on many nights, to try to learn a new operating system that was NOTHING like the Commodore 64 (complete with cassette-tape drive) that I had taken my only real computer classes on 10 years prior. In 2002, I bought a Gateway desktop with Windows XP… that’s right, from Windows 95 to Windows XP.

I’m probably an average computer user. I use my laptop at home for social (and other) networking, Skype calls, research, and word processing, primarily. My job all day is on a desktop PC, from which I handle various writing assignments, web research, project tasks, and seemingly endless forms of communication.

Aside from what I use PCs for daily, however, I really don’t know much about them – which is, in many ways, good for my work. Read more…

January 16th, 2011

Half the world is enough

AVAST Software founders (Prague, 2010)

A few months ago we posted this

article on AVAST Software founders Pavel Baudiš and Eduard Kučera

to our Written About Us page (a list of summaries and links to recent press coverage), but I wanted to bring attention to it here, as well.

Containing a brief history of what drove the two men to create software amid major political turmoil and economic transitions (i.e., regained Czechoslovak independence), the article highlights some of the problems they faced as a fledgling company in a new global environment. As well, it points to the difficult choices they made in terms of an innovative business model, which helped them to attain roles as world-class leaders in the antivirus industry.

For those who may wonder what AVAST Software’s plans are for 2011 (and beyond)… pay special attention to the last paragraph. ;)