We are happy to announce that our Facebook fan page for avast! antivirus has reached a whopping 300,000 fans!
In recent years, the need for a Community Manager has become essential, especially when your entire business operates online and your ‘community’ is a global one. Julia was an excellent choice for this position at AVAST, as her experiences both as a traveler and living as a foreigner have given her insight into the myriad ways communications take shape. I’ve worked closely with her on various projects, and she has a natural ability to empathize with community concerns, promote community interests, and ensure that the avast! Community stays in focus (in the light of our overall company direction). –Jason Mashak
1. I recall that one of our first conversations was about your studies of literature and languages, and so I’m curious how a background in humanities helps you in your current role as Community Manager for AVAST?
The fact that I manage to communicate in several languages helps a lot. But, frankly, I would need to learn at least another 8 languages to be able to cover typical daily communications, as the community of our fans is very multilingual. The first thing that came to mind after reading this question was the “KIS rule”: KEEP IT SIMPLE. Twitter limits you to 140 characters and Facebook to 420, so you’re forced you to follow that rule. It confirms what I already suspected attending university: make your text as simple as possible.
2. What challenges do you encounter in terms of interacting with the avast! Community via Facebook, Twitter, etc.? Read more…
Customer feedback, with other companies and industries I’ve worked in, had a tendency toward primarily negativity. There was very little balance – complaints greatly outweighed any occasional positive stories we would receive. In each case we would justify the imbalance with generalizations that “people love to complain” or “nobody has time to give positive feedback”… or the cynical “they probably just want a credit” (and, at least in American culture, the last one is unfortunately often the case, as it has become a norm there to take advantage of the adage “the customer is always right” to secure discounts, freebies, etc. – I know, because I myself have emailed restaurants after a bad experience, knowing I would likely receive a voucher along with the standard apology) .
Something is different, however, at AVAST. Read more…