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October 30th, 2012

Windows 8 considered safer but few desire to buy a new Windows 8 PC

This past weekend, Microsoft splashed TV advertising for it’s new Windows 8 operating system during college football games in the U.S. and on TVs in 42 other countries. Despite the initial thrust, an AP survey of 1,200 adults in the U.S. showed over half hadn’t heard of the new OS, and those that had some knowledge of it showed little interest in buying a new laptop or desktop computer running on Windows 8.

We did our own survey of over 350,000 computer users across seven languages (English, French, German, Portuguese, Italian, Polish, and Czech) before the launch and found that most expect the new Microsoft Windows 8 operating system to be safer, but only 8% of respondents said they will buy a new computer any sooner because of it. Read more…