Hello avast! Blog readers. Occasionally we hear from people who wonder how we can (or why we would) give away such great software for free – namely, avast! Free Antivirus and our Android offering, avast! Free Mobile Security.
My unofficial response is that we closely align ourselves to the principles of rock and roll. To keep ourselves in the right head-space in the Marketing/PR department, we listen to the following songs – every day – in constant rotation:
Rolling Stones – “I’m Free”
“I’m free to do what I want any ol’ time…”
The Who – “I’m Free”
Pearl Jam – “Corduroy”
“Can’t buy what I want because it’s free…”
Red Hot Chili Peppers – “Give It Away”
“Give it away, give it away, give it away now…”
My first couple times meeting Chris Cantoro, I didn’t know what to think of him but, compared to the Czech personalities I most often work with, I initially thought he was ‘arrogant’. After a few months, however, I had the opportunity to work with him more on various projects, and I discovered that what I’d initially (mis)perceived about him was actually more of an extroverted confidence. As a ‘foreigner’ myself in Czech lands, I started to suspect that his native Italy was somehow involved. The more I’ve gotten to know Chris, the more I’ve appreciated the worldly humor and relaxed energy he brings to our work environment. (BTW, the name ‘Cantoro’ means ‘Singer’ in English, and he can sing in five languages.) – Jason Mashak
1. The general public is often confused about how AVAST remains stable with a ‘freemium‘ model as our flagship product – can you explain how that works?
Everybody has a PC at home, in most cases more than one. We offer a FREE solution for domestic users as we believe everybody has the right to enjoy Internet and at the same time to be protected. If people are happy with our FREE product, then they will consider it also for their business, and they will buy it. Our key marketing strategy has been that the best way to show people we have the best product… is to offer it for free. Read more…