PRIVACY. It’s the word of the year from dictionary.com. With reports of the NSA turning the internet into a vast surveillance platform, FBI agents and hackers monitoring citizens through home appliances, web-browser tracking cookies multiplying like rabbits, and information you post to social networking sites yourself, the loss of individual’s online privacy and the extensive access of personal data became a mainstream topic in 2013.
In an interview about security issues with SC Magazine, Vincent Steckler, AVAST’s CEO said that the next aspect of security that needs consideration is privacy. Both consumers and corporates are going to need social media protection capabilities, including checking of links for malware, better control of privacy settings, and control over apps. That goes for tracking in browsers as well.
Abandon all privacy, ye who enter here
Ondřej Vlček, AVAST’s Chief Technology Officer, agrees. “’Do not track in browsers’ doesn’t really work,” he says. “It’s up to the servers whether to adhere to [the HTTP Do Not Tracker header] or not. Most commercial services don’t adhere to it.”
Raise your hand if you use your smartphone to surf the web, compare prices, or buy movie tickets? (That looks like most of us.) Lots of people don’t realize that mobile brands, apps and websites ‘track’ their online movements. Vlček said there are plug-ins that remove things like tracking from ad networks, analytics services or Facebook’s Like buttons without breaking the service. He suggests this approach is an important piece of the puzzle for privacy protection.