For 10 years now, AVAST has been giving free antivirus protection to home computer users. What started on June 1st 2001 as an innovative step to bring the avast! brand to users around the globe without expensive advertising has worked very well indeed. Over 130 million users are now protected by avast! Free Antivirus and while it may sound like a cliché, even the users who have the free version are very valuable to us.
For starters, it is you, the users of the free version, who give us priceless word-of-mouth advertising. The majority of new users know about AVAST only because it was recommended to them by their friends (hence, we don’t pay for any advertising). You help us to translate the software (avast! is now available in 38 languages and 11 are now being finalized). You help each other and us at the Support Forum and, last but not least, you help us to find new viruses via the CommunityIQ system. Read more…
Known as “CharleyO” on the avast! Forum, Charles O. Prince is one of the 15 most-active avast! Forum members, with more than 6,500 posts since he joined in early 2004. Like his fellow forum members Bob Gostischa (“bob3160”) and Lisandro Souza (“Tech”), as well as many others, Charley helps avast! users around the world with their technical questions. In lieu of my traditional “5 Questions with [person]” interview format, I decided to let Charley paint for us a bigger picture as to how he came to be such an avid supporter of avast! over the years – followed by only 3 questions this time. I think you’ll find his personal IT history fascinating. – Jason Mashak
Fabricia, from Brazil, was a very lucky register user. She registered her avast! software and, as the 160,000,000th registration, won a trip to Prague. On top of it, she is going to get married soon, so AVAST Software will be a happy sponsor of her honeymoon in Prague. Typical for a Brazilian, Fabricia is sociable and friendly. So after exchanging plenty of messages and calling her (with great help from our Brazilian-Portuguese-speaking AVAST colleague, Marcus), we became friends on Facebook. (Here I should say OBREGADA to a Google Translator . So when I saw Fabricias’ post, I couldn’t resist writing about it! We just sent the tickets we booked for Fabricia and her fiancé last week, which immediately was reflected on Facebook with a photo album “A honeymoon in Prague is confirmed” – with pictures of beautiful Prague! We are very much looking forward to meeting Fabricia and Eder in November. More than just for security, avast! Free Antivirus gives you the chance to win valuable prizes. For more info check our winners section.
To follow up on the previous post on videos, I forgot to mention one important thing: we never planned to produce ‘silent movies’. This means we were looking for somebody who could help us to record the voices.
Luckily, we didn’t have to search long. Some time back, we introduced the new Community section on our website where you could play and download theme voice notifications. “AVAST virus database has been updated” and all the other ones. A couple of the themed voice versions (for example the “ex-president”) were recorded by our voice actor Luis Acevedo.
Here is his show reel. Play sample
That’s right, we now have our very own video animator in the marketing team. We will be able to produce in-house videos and share them with you. I guess we will cover various subjects from showing and explaining how a particular program features work to addressing unique events in the life of our company or anything else worth of sharing. Read more…
My daughter went on a week-long school trip today morning. She and 30 other kids will visit Switzerland, France and Germany. It is school trip in Europe by bus and that means leaving early to avoid the traffic. I brought her to school at 5:30 am (yes, ‘am’ means morning!) and since our office is close by and it takes me 30 minutes to drive home … I figured I could just as well go to work early and avoid the traffic jam later. Read more…
I watched the BBC program “How Facebook Changed the World: The Arab Spring” about the importance of social media in the changes happening in Egypt and other countries. (If you have couple minutes, search for it on YouTube). Clearly, being online and connected was the key for receiving information, sharing news, and organizing protests. Read more…
Yesterday (1 Sep 2011) we made a Facebook post recognizing avast! antivirus users in particular towns in the USA, towns that because of their names have a special affinity with where avast! originated:
“Since we’re headquartered in Prague, Czech Republic, we’d like to say a big ‘Dobry den’ to avast! users in the following US towns: Prague, Nebraska… Prague, Oklahoma… New Prague, Minnesota… and Praha, Texas.”
These North-American towns all began as Czech communities (or at the time Czech, Moravian, and Slovak communities) in the ‘new world’ about a century ago. Even today, a lot of Czechoslovak festivals are held in these regions and many others (see http://en.wikipedia.org/wiki/Czech_American).
Today, however, we want to recognize avast! users in our top 10 COUNTRY markets: Read more…
Summer in Prague is about to end, and for our Marketing/PR team at AVAST Software it was quite a busy one. Despite it being peak vacation season, we spent part of the summer redesigning our Community website. It was sometimes a complicated task, as our designer, Tereza, was working remotely from the USA. But now it’s nearly finished, and we hope you will enjoy it.
We decided that our current Community section needed some major improvements. We added easier right-side navigation, changed the layout, and made it more interactive. Some new sections will be added, so you will find more avast! info.
Here is a little sample for you.
At AVAST, we not only provide you with free protection, we also reward you for registering it! No, no, we’re not crazy.
You help us immensely by recommending avast! Because of that, we don’t need to advertise, and so we want to reward you even more – e.g., Internet Security licenses, t-shirts, iPods, or a trip to Prague. (see the Winners Section at: http://www.avast.com/community )
And as we informed you several weeks ago, we celebrated our 160,000,000th registration of avast! Free Antivirus. The lucky person who won is Fabricia from Brazil. When she received an email to her native Brazil that she had won an all-inclusive trip to Prague for herself and a friend, she was of course skeptical, as junk mail scams with surprising winner announcements are so common these days. But since she had just registered her avast! Free Antivirus she was curious and asked her brother for his opinion. After a few phone calls and finding the announcement as well on avast.com, she knew it was legitimate.
Best of all, selecting the friend to accompany her was easy, as Fabricia had recently become engaged! So Fabricia’s trip to Prague – from being our 160 millionth user registration – will now also be her honeymoon.
We at AVAST are proud to be a part of it.