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September 17th, 2010

avast! has over 3,000 pirates safely aboard

It was inevitable. With over 130 million registered users, we were going to get some pirate names in our database.

We just were surprised to discover that these pirates are such a large – and creative – crew. Currently, we have some 3,000 self-styled pirate captains in our database including Jack Sparrow, John Silver, and Captain Hook. And that’s before we started “Pirate Talk” and  our www.avast.com/lp-talk-like-a-pirate micro-page.

From a literary perspective, Disney’s Pirates of the Caribbean films are a much bigger attraction than Robert Louis Stevenson’s Treasure Island. We have 201 Jack Sparrows compared to only 88 John Silvers. I won’t comment on Long.  With 421 users registered under the “blood“ name, we can say that blood and gore is a continuing attraction.

By far the most popular pirate name is Hook with over 1,000 registrations. But except for those eight people that named themselves Captain Hook, we think that these might be real Hooks.

The most creative of this motley crew gave themselves a pirate name AND registered their location as the Cayman Islands, Turks & Caicos Islands, Vanuatu, Gibraltar and Tonga. I am impressed.

Which makes me wonder, apart from Talk Like a Pirate Day (www.talklikeapirate.com); are there any real captains out there with avast! protecting their ship? If there is, drop by our office in Prague and/or send us some evidence. We will have some sort of treasure for you. ( :

September 16th, 2010

Defining popularity among antivirus programs

Over 130 million reasons why avast! is the most popular

About every antivirus program is calling itself “the most popular” these days. It reminds me of beauty contests in high school – and the dark, unanswered questions about who was doing the counting in the back room.

It is time to talk about how we count at AVAST Software and three distinct, quantifiable categories where avast! is the world’s most popular antivirus:
1. Size of our registered user base. Francisco F. is our 130 millionth currently registered user. This means that after downloading avast!, he asked us to email him a license key and then entered it into the program just milliseconds ahead of a certain Chris, Imrun, Jimmy, Dragana, and Elias to complete his registration.
2. Growth in the number of users during 2010. So far in 2010, we’ve added 34.9 million new users. Our total user base has grown by a third in just ten months.
3. Incredible, near-viral recommendation levels. Over 60% of our new users have come because a friend recommended that they try us. We track this referral statistic because keeping users happy is absolutely critical for our long-term success. I think other AV companies also do – but they just don’t talk about it.

Now you know why we can call ourselves the world’s most popular antivirus program. I don’t know about the other companies.
And when it came to those beauty contests at my high school, they never counted the votes. They just weighed them because all of the ballot papers were the same size.

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