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November 25th, 2009

Preparing the 100 million user celebration

avast! will soon reach the unbelievable threshold of 100 million registered users. Reaching this number is only possible thanks to people like you: avast! users who recommend us to friends and associates.

But preparing the proper event to celebrate gaining 100 million users has also been quite an achievement.

We started out with the basic challenge: How do you recognize the 100 millionth user when this person could live in a nearby Prague suburb or the jungles of Borneo.

Since Prague is known internationally, we decided an expenses-paid trip here would be the most easily recognized and appreciated prize. And, unlike a keg of beer—another potential prize— a trip would not be a legal issue in any country where there are avast! users.

It is absolutely amazing to put together a celebration where the winner can come from anywhere. We are really looking forward to meeting the lucky person and their friend next year. It is going to be a big surprise for everyone including us. Once the announcement is made, we are going to immediately hop on the internet and find out more about the location.

With millions of users around the globe, it would be highly ironic if a local person wins. If this person happens to come from Prague, we promise that we will take him or her out for a very nice dinner and discuss alternative travel plans. The winner will definitely not be disappointed. We will provide much more than a ticket to the Prague mass transit system.

The video about this event is a big first for us. It’s our first creative avast! video and the first video to get a number of viewings on YouTube. There are all sorts of Czech cultural references in the video. For example, the speaking statue is Saint John of Nepomuk. And when we watch it, we think, “Wow, weeks of work and the video is still less than a minute long!”

Please support us and go to YouTube to watch, rate or embed the avast! celebration video on your own page. (hyper link directly to YouTube – www.youtube.com/watch?v=GWdHnSgHRxY)

A big thank you from the avast! team.

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