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April 11th, 2013

AVAST Free-4-Schools saves $20 million for the kids

AVAST_F4E_April2013Six months since its launch in the US (a pilot country), AVAST Free for Education covers nearly 2 million computers and servers belonging to over 1,400 schools, districts, universities, libraries, and other educational institutions. At market price, these institutions are saving $20 million per year by getting the AVAST enterprise-level protection for free.  In other words, we are freeing up about $20 million of the schools’ budgets that the schools could use for the students’ benefit. Read more…

Categories: Marketing Tags: ,
April 5th, 2013

A good night’s sleep from avast!

At Avast, we know how precious a good night’s sleep is. You can relax and sleep soundly knowing that avast! Antivirus is protecting your devices. From your family’s PCs or Macs to the Android phone in your pocket or tablet on your nightstand – avast! is guarding against prowlers, snoops, and thieves.

Check out the avast! Store for family-friendly offers on multiple device protection. And…Sweet Dreams!

Categories: General, Marketing Tags: , , ,
March 28th, 2013

2013 AV-Comparatives Security Survey: Great news for AVAST

 

Results of the AV-Comparatives 2013 Security Survey (pdf) are in, and once again AVAST leads among consumer preferences. Since AV-Comparatives is an independent testing firm, we always look forward to what they have to say. Here are some highlights:

 

According to survey respondents, AVAST remains the most widely used antivirus solution worldwide, claiming first place as the most used computer antivirus in Europe and South/Central America. :)

We are also glad to report that AVAST is the only brand to be among the top three most-used brands in all four global regions surveyed. ;)

At the time this survey was conducted, AVAST was protecting just over 184 million PCs, Macs, and mobile devices.

AVAST_top_antivirus_brand_EuropeAVAST_top_antivirus_brand_South-Central-Latin_America

 

To make the above news even better, the survey’s respondents requested AVAST as their top interest for future testing.   Read more…

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March 5th, 2013

My favorite avast! user feedback so far in 2013, from a ‘moonshiner’ in Wyoming

As most of our readers and fans know, we now protect more devices (PC, Mac, and Android) globally than any other antivirus provider.

As our business model is such that our freemium software serves as our ‘advertising’ (we don’t do traditional advertising), and most of our users come to us via referrals, we receive quite a bit of thanks from avast! users around the world.

And as our software is available in about 40 languages, we hear from grateful people in Spanish, German, Russian, French, Portuguese, Brazilian Portuguese, Italian, Polish, English, and of course, in addition to a few others, the native Czech of the land where we are headquartered.

For years we put selections of this positive feedback on our webpages at avast.com. But recently the world has been shifting toward social media based feedback, which means we don’t hear as much from avast! users through our web contact form (and that’s ok!).

But now and then we still do. And occasionally a message really catches our eye. Today, that message came from Wyoming, USA, in perfect ‘cowboy’ speak.  Read more…

February 28th, 2013

Live demo of Avast 8

hang-out-fb

 

Don’t miss our LIVE presentation of the new avast! Free Antivirus version 8! We’ve just released it today and this is your chance to be one of the first to see what avast! version 8 is all about.

We will be broadcasting our Hangout, live from Prague, Czech Republic, starting at 7 PM EST on February 28th (today). There are several ways you can view it:

  • Add Avast to your Google+ circles, and we’ll post the link there. RSVP to our event and you’ll get the link automatically.
  • You will also be able to watch it live on the avast YouTube channel.
  • Just before we go live we will post a link to our avast Facebook page . When you see it, CLICK IT, and please be sure share with your friends!

Watch our video invitation.

 

We look forward to seeing you there.

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February 25th, 2013

Malware Attacks

Make sure you friend Avast on Facebook so you won’t miss our original comic strip, MALWARE ATTACKS!!. Here’s a quick catch-up in case you missed the first installment -

We meet unfortunate aliens fleeing their embattled home world in search of help against the evil Malware Empire. The fate of their planet rests on their success.

Malware Attacks!! part 1

Illustrated by Daniel Coca López

 

Alien visitors come to Earth seeking help from Avast against the evil Malware Empire.

Malware Attacks!! part 2

 

 

The desperate aliens visit Avast headquarters to ask for help to defeat the evil Malware Empire. Just like 177 million Earthlings who use Avast to protect themselves, the aliens find what they are looking for.

Malware Attacks!! part 3

 

Armed with avast! Free Antivirus 8, the aliens race back to their home planet. Victory against the evil Malware Empire is assured.

Page_4 Final

 

Thanks to avast! Free Antivirus 8, the galaxy is once again protected against Malware. Our heroes are awarded with the medal for bravery, and avast! 8 takes its place of honor in history.

Page_5 Final

 

Protect your world with avast! 8. From avast! Free Antivirus to our newest top-tier suite, Avast Premier 8, it can all be found on http://www.avast.com

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January 29th, 2013

Job offer: AVAST seeks experienced IT journalist or blogger

AVAST typically has a lot of great news to report and we’re looking for a full-time native speaker of English — with a background in IT journalism (this is important!) — to join our team in Prague.

For more information, please visit our job description for PR News Writer – English native speaker (click link).

 

Please note that questions about the position will NOT be answered here. Thanks.

January 4th, 2013

15% of schools in US without antivirus protection (!)

At the end of November 2012, AVAST launched our Free for Education program, giving business-grade antivirus protection to schools, universities, school districts, libraries, and other education institutions in the USA – for free.  I have to say… things are going really well ;)     (Albeit there is one unbelievable “but”…) Read more…

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November 7th, 2012

Avast ramps up Facebook and Twitter engagement using Socialbakers

In October 2012, the same week that Avast reached the milestone of 2 million likes on Facebook, Vince Steckler, CEO of Avast Software, approved the creation of a social media “listening post” using Socialbakers powerful suite of analytical, listening and publishing tools. Avast is Socialbakers 1000th customer. A small, but dedicated, community team works on communications, content creation, customer care, and marketing from Avast headquarters in the Czech Republic and a satellite office in the United States.

“Socialbakers helps us monitor thousands of online conversations about our products and services on a global scale in real time,” said Steckler. “This allows for timely review and response to social media posts and content. We look forward to a long, productive relationship.” Read more…

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October 15th, 2012

AVAST prepares to celebrate TWO MILLION fans on Facebook

Who will it be?

When Martin Zima of the Avast Marketing team established the avast! Facebook page on December 2nd, 2008, he could not imagine, that nearly four years later this page would have two million fans! That’s a 2 with six zeros – 2,000,000. None of us could imagine it. And now, we are waiting in anticipation to welcome our 2 millionth Facebook fan.

Who will it be?

Let me give you the bigger picture: avast! antivirus is a Czech product; AVAST Software has it’s HQ in Prague; Prague has less than 1.3 million inhabitants, and the entire Czech Republic struggles to reach 11,000,000 people. Having a Facebook page with 2,000,000 fans is an outstanding result, and we can say that we are likely the biggest Czech-founded page in the world.

This however is not our success alone, but YOURS too. Without your LIKES, we wouldn’t be getting ready for this celebration. Therefore we are preparing some nice surprises for you. Every celebration however requires some preparation. :)  This “for play” can sometimes be even more enjoyable than the actual party.  :)

What you can expect in the upcoming days?

We estimate that we will reach 2,000,000 fans around  October 27th. Maybe the 2 millionth fan will be one of your friends. YOU can help us speed this process up, so we can celebrate sooner. How? Every day we will have a little quiz, poll, or question for you. Every day you will get a chance to win a license for avast! Internet Security or avast! Pro for Mac. Every day you will get a chance to have your picture on our cover image along with your “FREEky Security Tip of the Day.”

Invite your friends to become avast! fans and participate as well, as the most active fans (check your position as avast! TOP FREEk here) will be awarded with… No, I don’t want to spoil the surprise. We will keep you posted.

Follow our Facebook page, answer our quizzes, invite your friends. Simply have fun celebrating 2,000,000 fans with avast!

 

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