Protecting over 200 million PCs, Macs, & Mobiles – more than any other antivirus


October 11th, 2011

Distributing antivirus by taxi?

Last Monday, the TV signal coming going into our TV disappeared. “No signal” was the error message displayed quite prominently on the TV screen. Well, since there is no Ice Hockey World Championships at the moment, I thought that fixing the antenna was not an issue of vital importance – a decision that my family disagreed with. So to keep the domestic peace, I called the service, they came the next day, fixed it in about 30 minutes, and all was fine until yesterday.  That is when the invoice for the service arrived.  Note, I don’t mind the cost of fixing the antenna, but I DO mind a lot the cost the repair service charged for COMING to our house. The distance is only 17 km (10 miles) but they charged 50% more than a taxi would! And, taxis in Prague are darn expensive. Which brings me to the benefits of free delivery.

At AVAST, 10 years ago we decided that we would give our antivirus to users for free. And that means we also pay for the cost of delivery to your house. This includes all of the cost for building server farms and the necessary bandwidth to deliver installation files and then, of course, the virus definition updates directly to you. Thanks to great optimization levels, small installation size, and small updates the cost is very low  but still we do pay this cost for all 138 million active users.

Journalists always ask me how we are able to have a successful business around giving something for free when we are also paying the cost of distribution. Well the simplest answer is to look at the distribution of traditional brands. If you are Symantec or McAfee, you need to go to hardware manufacturers and PAY THEM to include the software on new computers.  You pay for ALL pre-installations even though you know that only a few percent of all users who get the computer with pre-installed Norton Antivirus will actually purchase it after the trial period expires. In my TV example, that is like sending your antivirus to all users around the globe in a Prague taxi. This is very expensive … and only few customers then actually buy it … which makes it even more expensive.

AVAST provides its antivirus for free and the distribution is much cheaper.  Anybody around the world could download our free antivirus. And a small percentage of users will actually buy the premium versions. Avoiding the cost of ‘taxi drivers’ who produce computers is an elementary part of our business model.

But now, I need to call the TV service people and scream at them a little.

  • http://yusrilrall@blogspot.com y_ril

    avast is very good..
    i like it…….

  • bahrudin

    mau dong avas yang gratis tapi ok

  • http://www.softinfect.bolgspot.com Satyendra Nair

    Avast was the only antivirus that came to my rescue when an windows defender fake entered my PC! Others just looked at that antivirus but avast’s boot time scan did the trick!! Just 1 suggestion avast….Try and add more interactivity to your antivirus software! !

  • http://www.solarfly.com Sam Bondarenko

    As a PC techie I am forever fixing my family & friends computers or advising them on what computer to buy. As soon as they purchase one it comes to me before its even opened, the McAfee or Symantec pre-installed products get un-installed straight away. This is immediately followed by an installation of Avast free addition, where I then explain the benefits of upgrading to Pro or IS to them in hope they choose to upgrade.

    I am currently using Internet Security and loving it, I was a bit sceptical at first after using pro for so long but the upgrade was worth it and has not affected my pc performance what so ever.

    I love Avast and shout out its name whenever I can.

  • Tech

    The major competitor of avast Pro and AIS is avast free!
    Hope the freemium model of avast get more than 50% of the world soon :)

  • Hobyar

    I didn’t have to un-install Norton’s from my new laptop. It did that its self when I installed Avast over the top. Really secure Norton…. NOT! Avast wins again :)

  • RA

    I’ve never met a person who bought the antivirus that came with their computer, does avast com with any computers?

  • http://www.linkedin.com/in/mashak Jason Mashak

    @RA
    Not officially, in terms of us paying anyone to pre-install it (as some of our competitors do with theirs) – but, yes, a lot of small computer shops around the world install avast! on computers before they sell them. As well, recently a nonprofit program in the UK (I think) was installing avast! Free Antivirus on each PC they presented to someone in need.

  • http://www.avast.com chocholo

    This is just a test

  • http://www.avast.com chocholo

    This is just another test.

  • http://www.avast.com chocholo

    Thir and final comment to check it.

  • B. Obama

    I just wanted to let you know that I’m using avast! and that it is the best antivirus out there. Keep up the great work

  • yanto chiang

    bahrudin :
    mau dong avas yang gratis tapi ok

    Hi Bahrudin,

    Silahkan di unduh pada : http://download.cnet.com/Avast-Free-Antivirus/3000-2239_4-10019223.html?part=dl-85737&subj=dl&tag=button

    Semoga bermanfaat,