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September 20th, 2011

American-avast-iPod-dad-free-passcode

If you don’t understand the title – don’t worry.  It should not make any sense and frankly I don’t understand it either.   But it does make a lot of sense to Google and its service called “correlate”. The old “if you’re not on Google, you don’t exist” is getting a whole new spin.

The idea is rather simple. Google knows what people are searching for and is therefore able to compare search trends for different terms and show you those with similar searched-for pattern. For example, searches for term “beer” correlate nicely and not surprisingly to searches for “brewery”, “ice cube trays” or “jalapeno”. But they also correlate to searches for “swollen ear” (?!) and “how to remove ink” (?!). I live in a country with the highest per-capita beer consumption of anywhere on the globe, so on second thought I’d actually understand “swollen ear” – since sleeping on a marble bar is not a particularly good idea – and of course knowing how to “remove ink” neatly positioned under your skin in the form of nice tattooed butterfly comes in handy after a particularly wild party night.

But back to the title. The majority of AVAST users are getting avast! Free Antivirus thanks to a recommendation from their friends or relatives. I can just imagine how it works: you have a problem with your PC and call your computer-expert friend (everybody has one of these) for advice. And he tells you “get the free avast antivirus”. So you go to Google and search for it. Voila! There you go.

And interestingly enough, the search pattern for “avast free antivirus” correlates on a 97% level to searches for “ipod passcode”. I don’t have an iPod – I’m very much not ‘in’ – but I guess this is the PIN to open it. And I can only speculate that the growing user base of iPod users and AVAST users helps to draw the nice correlation in search terms. But this is somehow hampered by the search term “avast free” which closely correlates to “American Dad episodes”…    I will need to watch more TV to understand the correlation there ;)

But it will not be tonight. Today the marketing team goes to a bar. We have couple of new team members and we desperately need some good quality drinking time.  And I just hope we will not need to search tomorrow for answers to “swollen ear” or “how to remove ink”…

  1. September 20th, 2011 at 10:23 | #1

    ان افاست افضل انتي فايروس ويقوم بل الكثير من الستعمالات الجيده ونه اقوا انت فايروس على النترنت

  2. Владимир из Ульяновска
    September 20th, 2011 at 12:36 | #2

    Я имею AVAST!free Antivirus бесплатный на год.Через центральный оффис я получил адрес диллера в России.Списался с ним и договорился о последней версии AVASTa!Как только получу пенсию,то спишусь с диллером и поставлю последнюю версию на 3 года.Чтобы у меня голова не болела от вирусов и всякой пакости.

  3. rag
    September 20th, 2011 at 16:15 | #3

    thank you

  4. American Dad
    September 20th, 2011 at 18:25 | #4

    nicely done … give a blog in English and get comments in other languages …

  5. pooja
    September 20th, 2011 at 18:39 | #5

    I LIKE DAT

  6. pooja
    September 20th, 2011 at 19:13 | #6

    thank u…….

  7. pooja
    September 20th, 2011 at 19:20 | #7

    thank uu

  8. Billupita
    September 20th, 2011 at 19:38 | #8

    I remember a discussion in a college statistics course on the relationship b/w correlation and validity. As you point out in this case it may not be a real relationship. Love the multilingual comments. We are truly a global community.
    Thanks for keeping us safe out there!

  9. pooja
    September 20th, 2011 at 19:44 | #9

    i want 2 antivirus

  10. Marrowmaw
    September 21st, 2011 at 12:27 | #10

    As a Software Engineer I am the computer expert friend. I do recommend avast every time also, but I make sure they get the paid version because hey if I can get 20 extra people to pay for Avast! then I’m doing my part to keep a great piece of software running and its not even cash out of my own pocket! :) Thanks for all the great work.

  11. September 24th, 2011 at 13:03 | #11

    I don’t have much computer experience & the experience I do have, has been mostly BAD! especially when it comes to anything free on the internet. I’m pretty sure that without AVAST my first & only computer would be at the city dump & it’s only a couple of month’s old. So when I say Thankyou AVAST, I really mean it! My only regret is that I’m not a paying customer.. Thanks for all you do, Alex in Portland,Ore.

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