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Archive for January, 2011
January 7th, 2011

Customer feedback (positive + ‘negative’ = positive)

Customer feedback, with other companies and industries I’ve worked in, had a tendency toward primarily negativity. There was very little balance – complaints greatly outweighed any occasional positive stories we would receive. In each case we would justify the imbalance with generalizations that “people love to complain” or “nobody has time to give positive feedback”… or the cynical “they probably just want a credit” (and, at least in American culture, the last one is unfortunately often the case, as it has become a norm there to take advantage of the adage “the customer is always right” to secure discounts, freebies, etc. – I know, because I myself have emailed restaurants after a bad experience, knowing I would likely receive a voucher along with the standard apology) .

Something is different, however, at AVAST. Read more…

January 6th, 2011

avast! – The most downloaded free antivirus in 2010

To provide free antivirus security means making the product available for people to download.  Obviously, the number of downloads is then a good indication of how popular the product is (well, it needs to be taken with grain of salt… there is more to it than just one number … but it’s a good indication, nonetheless ;-) )

First, we got a note from CNet a week or so ago that avast! was the 2nd most-downloaded antivirus on download.com in 2010 (behind AVG).  Moreover, avast! has the highest editors’ and users’ ranking, which naturally put smiles on our faces.  Read more…