Protecting over 200 million PCs, Macs, & Mobiles – more than any other antivirus

January 19th, 2010

The new avast! logo

If you have seen the new Avast website (available only in English and French right now) or products, you have surely seen our new logo:

This is the other item that the team has been hard at work on along with the products and website. Like all logos, you probably wonder what it is….or what does it mean? And of course, you may wonder how much we paid to a design agency to come up with this. So first things first, we have a great designer here at Avast: Martin.

In addition to designing the logo, Martin is responsible for all the graphics and design you see in the web site, the products, and the marketing materials. And he has even done all of our door and wall designs here in our new building. You may wonder how it is possible that a single person does all of this. It is easy, he works 36 hours a day.

So, from simplest to most complicated, here are the new elements of our “identity”

  • The word “avast!”. As you may notice, the font has been cleaned up a bit from what you see in 4.8. That was to make it more readable. Mainly, some people read it as “avasti”. Try it, google “avasti” and you will see. Unfortunately you will see that scammers also latched onto that. Anyways, it should now be clear that it is “avast”.
  • What does avast mean? Our founders (Eda and Pavel) actually started using this as our product name many, many years ago. They were looking for a word that started with “AV” and that had a good meaning…..and they found avast. The word is an old nautical term meaning “stop”. And of course, it has been made famous lately in Pirates of the Caribbean and Shrek. A very fitting name for an antivirus product.
  • be free. This is now our slogan and it has many meanings. First is the obvious—we distribute a free security product and encourage consumer users around the world to just use our free product—no need to pay the large traditional vendors money. Second, it means to be free from worries as you use the internet. You should not have to work that you will get hacked, infected, etc.
  • The orange color. We chose this color to be vibrant and to stand out.
  • The “blob”. Internally we fondly call the orange graphical element “the blob”. To me, it is avast (represented by the stylized a in the center) surrounded by people (represented by the four nodes or appendages). There are many logos these days where people have been stylized into shapes like this. Now, this makes great sense as our product is good because of the strength of our community. Our community surrounds us and provides the core of the great detection capabilities of the product. 100 million strong. Now to be honest though, Martin came up with the shape in advance of any message we could weave around it…..but to me it sounds good….

So there you have it, the new avast identity. But of course, what really matters are the products. Try them….I am sure you will like them even more.

Categories: CEO's corner Tags: ,
  1. January 19th, 2010 at 18:50 | #1

    Beautiful!!
    Very beautiful work Martin! :)

  2. January 19th, 2010 at 20:22 | #2

    Martin, great job.

    You helped us so much with our designs. Vince’s comment about 36 hours a day for Martin, it’s true!

    Congratulations from Spain to Martin and to all the avast! family.

  3. Tech
    January 19th, 2010 at 21:08 | #3

    Congratulations Martin!
    Since from the earlies avast 4 skins you are side by side with us.
    Amazing interface!

  4. JonS
    January 19th, 2010 at 21:23 | #4

    Congratulations Martin and all.
    Just downloaded the new Free and was impressed that it removed my 4.8 cleanly AND remebered my registration number.
    I was happy with the 4.8 (non-audio skin interface) but this is even better!
    Great work.

  5. Mikos
    January 19th, 2010 at 22:29 | #5

    Very nice… I like… Great job Martin… :)
    I also downloaded the free version… I am already recommending this to all my friends… Great job Alwil… :)

  6. January 20th, 2010 at 00:05 | #6

    Thanks men, it’s nice to see these positive reactions:-)
    Oh men 36 hours per day … do you want to kill me? :-D 15 hours is enought for me :-)

  7. homam
    January 20th, 2010 at 00:41 | #7

    my friend has your product 4.8PRO but it is not useful and it can not take up to date so if you can help him THROUGH give him any key please to him by the way he will advice everybody use your products.
    thank you

  8. filip
    January 20th, 2010 at 01:18 | #8

    happy new avast security suite!!!!!perfect working

  9. Phil
    January 20th, 2010 at 01:42 | #9

    That logo looks like a profile view of a giraffe to me :-)

  10. Bob Danelson
    January 20th, 2010 at 03:13 | #10

    Martin, Please show me how to work 36 hours a day too. I have much admiration for your stick toitiveness. Congrats on a real fine JOB.

  11. Someone
    January 20th, 2010 at 05:03 | #11

    SUCKS

  12. raj
    January 20th, 2010 at 06:18 | #12

    awesome stuff!!! I love the new avast great website! I’ve been checking avast official website evryday ever since I heard that, avast 5 will be released soon…now here it is…thank you avast team…awesome interface..I know some people complain about avast losing its skinning capability…but I think this is how avast should stand up against other AV companies..great work!…TOTALLY NICE INTERFACE AND WEBSITE DESIGN…and of course product performance……

  13. 中转站
    January 20th, 2010 at 08:12 | #13

    快乐新 avast 安全套件!!!!!完美工作

  14. January 20th, 2010 at 08:59 | #14

    Nice work ;)

  15. Ken
    January 20th, 2010 at 09:43 | #15

    Did I understand correctly? Can I download this new version and it will automatically uninstall my existing 4.8 as well as retain my registration number?
    I certainly hope so as I have heard some very positive comments about your latest protection for us. I’d like to thank you for your continuing efforts in providing a worry free internet.

  16. January 20th, 2010 at 10:51 | #16

    Very nice.. love the new logo and friendly UI
    Keep up the good work avast, you are the best!!!

  17. Keith
    January 20th, 2010 at 11:39 | #17

    Thanks Martin and all the Avast Team for all the hard work you have put into this.I have been useing Avast on my computer for the past 14 years and you have not let me down once.

  18. January 20th, 2010 at 12:02 | #18

    I like new logo and also new UI too.

  19. Savio
    January 20th, 2010 at 13:35 | #19

    Just awesome

  20. January 20th, 2010 at 13:49 | #20

    new logo looks cool…and hey thanks for making that great antivirus…

  21. January 20th, 2010 at 14:01 | #21

    Amazing,
    Very nice web-design. “Bagus” = “Good”

    >From Kuala Lumpur, Malaysia

  22. January 20th, 2010 at 14:23 | #22

    HI Martin,

    Thanks for your kindly support for ALWIL.

    regards,
    Yanto Chiang
    Indonesia

  23. January 20th, 2010 at 14:30 | #23

    Even there was lot controversions in the forum about the new logo and design. But now, I only can say – It is fantastic!

    Thanks ALWIL – and ofcourse to Marti too :)

    Regards,
    Cahya.
    Indonesia.

  24. Martin Zima
    January 20th, 2010 at 20:53 | #24

    @Ken
    Hi Ken,
    yes it’s that easy. Download the setup file for new version 5, run, and it should automatically remove old 4.8, install 5.0 and retain your registration key.

  25. Surendra
    January 21st, 2010 at 04:04 | #25

    Nice logo and new virsion is working perfectly. Thanks to Alwil Team for free and more secure Antivirus

  26. January 21st, 2010 at 07:16 | #26

    i am proud of avast new logo by martein. the nice logo for avast

  27. January 21st, 2010 at 07:17 | #27

    best logo

  28. ll
    January 21st, 2010 at 09:50 | #28

    Just sweeeeet! Good to see you not only focus on functionality but also on often forgotten “little things”. Cheers!

  29. jijesh
    January 21st, 2010 at 11:46 | #29

    Here we have only 24 Hours for a day, may be you are a workaholic, god has given u 36 hours for a day. Any way u have done a Wonderful Job…

  30. jay
    January 21st, 2010 at 12:30 | #30

    Great job in inventing the new logo of Avast….i’m a avast user and i’m expecting a very good results in terms of protection of computers…. Thank you for the efforts that you have done….

  31. Mac
    January 21st, 2010 at 13:00 | #31

    avast is a wonderful software And now it is avast 5 what a look and performance i really like you Martin you worked so hard Very Very thanks

  32. aman
    January 21st, 2010 at 13:23 | #32

    nice change………i have been using since 2007.thank u avast team.

  33. Ino
    January 21st, 2010 at 14:02 | #33

    Hi!

    Attention please! Everyone.

    Why on earth you change the Japanese translation?
    Who decide the sillier change?

    “アバスト!” sounds like too hiderous for us.
    It reminded us of someone’s breast.
    Also, it’s gullish feeling for us.

    What’s more, アバスト is not the correct translation.
    “アヴァスト!” is an one of correct translation.
    “あばすと!”is the other of correct translation.

    “アバスト” is wrong!!

    Actually,
    you don’t have to change the program title because Avast! bland is well familier to Japanese User.
    That’s why I have to say, Please restore the name as soon as possible…

    Ino

  34. M@dHU
    January 21st, 2010 at 14:23 | #34

    Excellent….

  35. Ino
    January 21st, 2010 at 14:23 | #35

    OK
    come to the point, I like this new avast! logo.

    However, it reminds me of Sony’s application.
    The name is “X-アプリ” X-appli
    http://art14.photozou.jp/pub/111/171111/photo/28413478.png

    I don’t know it is good or not.

  36. kcrannie
    January 21st, 2010 at 14:24 | #36

    The new Avast 5.0 is absolutely amazing. The sleek new design, ease of operation echoes the very essence of what Avast stands for; an unstoppable AV that surpasses the high-end better known paid products. My heartiest congratulations to the team at Alwil for launching a surperb product.

  37. M@dHU
    January 21st, 2010 at 14:25 | #37

    I am Using from 2007 till Now… Its ok., Good but not Best. But I waana Say Thanks for Free Home Licenses for Home Users…. Thank You…

  38. AZIZ
    January 21st, 2010 at 14:37 | #38

    Thank you avast anti virus 5.0

  39. January 21st, 2010 at 16:13 | #39

    @Ino
    Thanks for the feedback Ino. You are looking at something that is not even released yet……

  40. January 21st, 2010 at 17:14 | #40

    Beautiful design and excellent idea. Congratulations to Martin and the avast team.

  41. Peter
    January 21st, 2010 at 20:06 | #41

    Hello!
    I’d like to know, when will you release the Hungarian version?

  42. dave
    January 21st, 2010 at 23:46 | #42

    Has not removed 4.8 & says AAVM subsystem detected a RPC error whatever that is. I cannot even uninstal 4.8

  43. Mohamed Bassuny
    January 22nd, 2010 at 00:58 | #43

    single person does all of this. It is easy, he works 36 hours a day.

    wonderful

  44. Mohamed Bassuny
    January 22nd, 2010 at 01:00 | #44

    Has not removed 4.8 & says AAVM subsystem detected a RPC error whatever that is. I cannot even uninstal 4.8
    =============================
    This the problem happened to me too

  45. HummingBird
    January 22nd, 2010 at 04:57 | #45

    It is amazing how much praise about the graphics and everything while not a single person even mentioned s.z.craftec’s name. If anything helped bringing avast! name to the masses, it was his unselfish work on numberless skins for avast! 4, plus of course his helpful and always welcome assistance to antivirus newbies. And yet, no one even remembers his name. That’s really a shame, no wonder he left avast! forums.

    Anyone has his contact info by any chance? I want to thank him personally.

  46. Abu Aufa
    January 22nd, 2010 at 06:07 | #46

    AVAST means Anti Virus Alwil Software Team, right ?

  47. Abu Aufa
    January 22nd, 2010 at 06:08 | #47

    BTW, Congratulations !!! GREAT PRODUCT

  48. Rafael Victor
    January 22nd, 2010 at 07:21 | #48

    Muy Bueno Martin… Time for a Martini

  49. January 22nd, 2010 at 11:52 | #49

    @dave
    @Mohamed Bassuny

    For avast 4.x removal, please try http://www.avast.com/uninstall-utility
    Then please try to install avast 5 again. If the problem persist please reach us at support.avast.com

  50. kannan
    January 22nd, 2010 at 12:23 | #50

    excelent… good job martin
    i like it very much

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