Protecting over 200 million PCs, Macs, & Mobiles – more than any other antivirus


October 27th, 2009

Avast and Russia

Last week we traveled to Moscow to meet with our major Russian partner—Avsoft (www.avast.ru ). At our recent Reseller Conference here in Prague we had named Avsoft our “Global Rising Star Partner”—they had the highest growth of all our resellers in the world. Unfortunately, because of visa issues Avsoft’s leader, Alexey Tarasov, was unable to attend our conference so we went to Moscow to personally present him the award. Avsoft has done a terrific job of building our business in Moscow—he has built a network of hundreds of resellers and is more than doubling the business this year.

I have travelled to over 40 countries but this was my first trip to Russia. As a history buff and an American child of the cold war era I was always fascinated by Russia—especially the literature and the political tensions between our countries. Russian authors—Nabokov, Dostoyevsky, Solzhenitsyn, and Aksyonov to name a few—are my favorites. And, I still remember being surprised at times during middle school recess by the sound of air raid klaxons and sirens from the Nike missile base behind the school. We would all stop play and watch the missiles being raised in preparation for shooting down Russian bombers and missiles. Of course, they were only drills. As school kids we really had no idea what it all meant—it was just fun to watch. I am sure many Russian school children witnessed similar drills. Thankfully the world has dramatically changed for the better.

Our business in Russia has also changed dramatically. From a handful of users a few years ago, we will end 2009 with about 3.5 million consumer users. I would bet this makes us the #2 or #3 product in the market. Russia is now our 4th largest source of new users and has our 6th largest installed base. It is gratifying to succeed in such a market as there is a very well known Russian AV product—Kaspersky. Hopefully soon, we can soon overtake them in protecting Russian consumers.

While in Moscow we also had a chance to present our company and products to about 15 Russian computer journalists. We talked to about our company and business model—a high quality free distribution model is still an uncommon model in Russia. We also gave them a sneak peek at the new Version 5 products. If you can read Russian, you can see or hear some of the information here:

  • dr. robotnik

    I was in Russia once and wearing an avast! shirt from cafepress shop and one russian guy noticed right away and said he uses avast! for years, so I guess you have a good name in there ;o)

  • http://www.ppinfotek.com Yanto Chiang

    Hi Vince and avast team,

    Good for you if at Rusia avast growth more than their own brand “Kaspersky”.
    Becasue as Eugene Kaspersky mentioned that in Rusia all of the child mostly using his name as a game about virus and antivirus. It sound like funny, but again avast could change their antivirus business history. That was amazing.

    Hopefully this could happened in Indonesia too, since we facing off with more than 1 brand beside Kaspersky.

    Regards,
    Yanto Chiang

  • Liam

    When exactly will Avast! 5 be released? If I remembered from an earlier posting you guys planned to have Avast! 5 out in October. Are we looking towards a November release though?

  • Juan Silva

    It is easy to read and write in Russian or any language using Google Translate. So read and write in blog.avast.com, because I do not speak English, I speak only Spanish.
    The web address is pasted or paste the text into the Google translator, languages are selected, a click and the text is already translated.
    Congratulations to Alwil for this new triumph in the beautiful country of Russia.
    Avast for me is and will be the best, the secret is hard work and serious Alwil.
    A greeting from Chile by Juan Silva.

    Pardon my English, but translates the Google translator, which is not entirely accurate, but gives an idea of what is said.

  • wonder

    @Liam

    It will be released for the second half of november, we have not to wait for a long time…even avg has released his new product few days ago…it seems ligther, faster, and more efficent than the 8.5 version, everyone is trying to do his best in this period to provide people an excellent new free AV.
    That’ s very good: a market without competition doesn’t guarantee a good quality product. Ovviously…I’m still an avast fan!! :)

  • razer

    When Avast is going to launch Avast 5 ? Please tell me so that I can plan my license buying accordingly.

  • http://www.avast.com Vincent Steckler

    @razer
    Hi Razer. Wonder in the post above gave a great answer.

  • Sergey

    I’m from Russia. Avast! the best!

  • http://www.id-theftprotect.com Julian Evans

    Congratulations on a successful trip to Russia Vince. The GoTo and reseller Market is very tough at the moment, so any in-country success I’m sure is greeted with great encouragement. Russia is especially difficult to build successful distribution outlets, but it seems you guys are bucking the trend. We’d like to congratulate you and avast! on the success of your Russian reseller operation and look forward to the final release of version 5.0 (which we are trialling here in the office). Hope to speak soon. Best Julian

  • Juan Silva

    Avast Is it compatible with tools like ThreatFire of Pctools?
    ThreatFire is a supplement to antivirus software that continuously analyzes the behavior of any active process or a program on the computer, alerting you immediately when it detects abnormal or suspicious behavior.
    Avast 5.0 will be compatible with the different programs against infections that are there?
    Because the program compatibility is very important.

  • http://www.avast.com Vincent Steckler

    @Juan Silva
    Juan, Avast is one of the most compatible security products around. In my experience it is the only AV product that can install on a computer that has other AV products installed.

  • Juan Silva

    Vincent thank you very much for the response. I am a fan of Avast, and I recommend it on the internet whenever I can.
    I’m waiting for version 5.0 final, I think will be a wonderful job.
    You have earned great prestige for the excellent work they do.
    I’ve tried many antivirus and Avast, on all versions is the best. Keep it up, that every day grows more Alwil prestige, thanks to the excellent work they do.
    greetings from Chile of a fan of Avast.

  • http://www.ppinfotek.com Yanto Chiang

    Hi Vince and Juan Silva,

    Let see what is the market respond when avast 5 launch to the market.

    Regards,
    Yanto Chiang

  • Mikhail

    To grow on Russian market it is nesessary to change price policy (imho). For example, Kaspersky Internet Security (one-year licence for 2 computers) cost about 1600 rubles and avast! 4 Professional Edition (one-year licence for one computer) cost about 1900 rubles.

  • http://www.avast.com Vincent Steckler

    Hi Mikhail. We are re-looking the pricing and bundling as part of the V5 release. I think you will like what you see.

  • http://www.ppinfotek.com Yanto Chiang

    Vincent Steckler :
    Hi Mikhail. We are re-looking the pricing and bundling as part of the V5 release. I think you will like what you see.

    Hi Vince,

    Same as Mikhail mentioned that in Indonesia the anothers brand’s pricing more lower than us (avast antivirus).
    But sometime i mentioned to our customer there is qualitative different between the cheaper and the expensive :)

    But hopefully at avast v5 will more cheaper and competitive with others brand.

  • http://www.ppinfotek.com Yanto Chiang

    Hi Vincent,

    Just would like to share about IndoComtech 2009 in Indonesia, mostly notebook vendor bundling with Kaspersky and 80% they take over the IndoComtech Market till they sell with 50% discount.

    Meantime Kaspersky got their advertisement at one of the biggest IT shopping mall in Indonesia. And they also take over the market at their IT shopping mall almost 80% too.

  • ghasemi

    heloo I am in iran
    avast is best for home and work
    Thanks

  • Ray

    I’ve been testing Windows 7 since January, and one of the A/V products they recommended was Kaspersky. The trouble I found with that was that the help files were all in Russian, and I only speak English.
    Even though Avast wasn’t mentioned on Microsoft’s lists, I installed Avast 4.8 Home on this Windows 7, and it works beautifully. And for that commenter above who asks if it is compatible with Threatfire, the answer is ‘Yes’ – I have both, and they are very happy together. With the two of them, you are completely covered. But if you want just one, get the Avast – I’ve tried several others, and this is my choice.